The Influencer Management Contract is essential in today's digital marketing landscape, where social media influencers require professional management to navigate brand partnerships, content creation, and regulatory compliance. This agreement, governed by English and Welsh law, establishes clear parameters for the management relationship, including service scope, revenue sharing, content approval processes, and intellectual property rights. It addresses key aspects such as advertising disclosure requirements, data protection obligations, and brand safety measures, while providing both parties with legal protection and clarity in their professional relationship.
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1. Parties: Identification of the management company and the influencer
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement including Platform, Content, Territory, and Management Services
4. Scope of Services: Detailed description of management services to be provided, including content review, brand deals, and representation
5. Term and Termination: Duration of the agreement and circumstances for termination, including notice periods and consequences
6. Compensation: Fee structure, payment terms, and commission arrangements for different types of revenue streams
7. Rights and Obligations: Detailed responsibilities of both parties including content creation, approval processes, and reporting requirements
8. Intellectual Property: Ownership and usage rights of content, branding, and related intellectual property
9. Confidentiality: Protection of sensitive information and trade secrets between parties
1. Exclusivity: Terms of exclusive representation and any territorial limitations
2. International Rights: Terms for international representation and cross-border activities
3. Moral Rights: Protection of reputation and content integrity, including right to be identified as author
4. Insurance: Required insurance coverage and liability protection requirements
1. Schedule 1: Services Description: Detailed breakdown of management services including specific responsibilities and deliverables
2. Schedule 2: Fee Structure: Detailed commission rates, payment terms, and revenue sharing arrangements
3. Schedule 3: Approved Platforms: List of social media platforms covered by the agreement and any platform-specific terms
4. Schedule 4: Content Guidelines: Content standards, approval processes, and compliance requirements
5. Schedule 5: Brand Guidelines: Guidelines for brand representation, usage, and protection
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