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The Influencer Management Contract serves as a crucial legal framework for formalizing the relationship between social media influencers and their professional management representatives in India. This document has become increasingly important with the rapid growth of social media marketing and the professionalization of influencer careers. It is specifically designed to comply with Indian legal requirements, including the Indian Contract Act, IT Act, and ASCI guidelines for influencer advertising. The contract typically covers essential aspects such as scope of services, revenue models, content rights, brand partnership protocols, and compliance requirements. It's particularly relevant in today's digital age where influencer marketing has become a significant component of brand marketing strategies, requiring clear guidelines and professional management structures. The document should be used when establishing new influencer management relationships or updating existing arrangements to ensure current regulatory compliance and industry best practices.

1. Parties: Identification of the Manager and the Influencer, including full legal names, addresses, and registration details if applicable

2. Background: Context of the agreement, brief description of the parties' business activities and intention to enter into a management relationship

3. Definitions: Detailed definitions of key terms used throughout the agreement, including 'Content', 'Social Media Platforms', 'Revenue', 'Brand Partnerships'

4. Appointment and Term: Formal appointment of manager, exclusivity terms, and duration of the agreement including renewal provisions

5. Manager's Services and Obligations: Comprehensive list of services to be provided by the manager, including brand deal negotiation, content strategy, and career development

6. Influencer's Obligations: Influencer's commitments, including content creation, maintenance of social media presence, brand partnership fulfillment

7. Revenue and Payment Terms: Commission structure, payment schedules, revenue sharing arrangements, and expense policies

8. Intellectual Property Rights: Ownership and licensing of content, usage rights, and IP protection measures

9. Compliance and Disclosures: Requirements for adherence to ASCI guidelines, platform policies, and disclosure requirements

10. Representations and Warranties: Standard warranties from both parties regarding capacity, authority, and compliance

11. Confidentiality: Protection of confidential information and trade secrets

12. Termination: Grounds for termination, notice periods, and post-termination obligations

13. Dispute Resolution: Process for resolving disputes, including jurisdiction and governing law

14. General Provisions: Standard boilerplate clauses including notices, amendments, and severability