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Influencer Management Contract for Singapore

Influencer Management Contract Template for Singapore

This agreement, governed by Singapore law, establishes a professional relationship between an influencer management agency and a social media influencer. It outlines the terms of representation, including scope of services, compensation structure, content requirements, and intellectual property rights. The document incorporates Singapore's specific regulations regarding digital marketing, data protection, and advertising standards, while ensuring compliance with platform-specific guidelines and disclosure requirements.

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What is a Influencer Management Contract?

The Influencer Management Contract serves as a comprehensive legal framework for professional relationships in Singapore's growing digital content industry. This document is essential when an agency takes on the management of a social media influencer's career, brand partnerships, and content creation activities. It addresses key aspects such as revenue sharing, content ownership, exclusivity terms, and compliance with Singapore's advertising and data protection laws. The contract is particularly relevant given the increasing regulation of social media marketing and the need for clear professional standards in influencer management.

What sections should be included in a Influencer Management Contract?

1. Parties: Identification of the management company and the influencer

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement including platform-specific terminology

4. Scope of Services: Details of management services provided, including content management and brand partnerships

5. Term and Termination: Duration of agreement and conditions for termination or renewal

6. Compensation: Fee structure, commission rates, and payment terms

7. Obligations of the Parties: Detailed responsibilities of both manager and influencer including content requirements

8. Intellectual Property Rights: Ownership and usage rights of content, including licensing terms

9. Compliance Requirements: Adherence to advertising standards, disclosure requirements, and platform guidelines

10. Confidentiality: Protection of sensitive information and trade secrets

11. Governing Law: Singapore law provisions and jurisdiction clauses

What sections are optional to include in a Influencer Management Contract?

1. Exclusivity: Terms of exclusive representation and management rights

2. International Rights: Terms governing international representation and cross-border activities

3. Morality Clause: Behavioral standards, reputation management, and consequences of breach

4. Insurance Requirements: Required insurance coverage and liability provisions

5. Crisis Management: Procedures for handling public relations issues or controversies

6. Non-Compete: Restrictions on competing activities during and after the agreement

What schedules should be included in a Influencer Management Contract?

1. Schedule 1: Service Description: Detailed scope of management services and deliverables

2. Schedule 2: Fee Structure: Comprehensive breakdown of fees, commission rates, and payment terms

3. Schedule 3: Content Guidelines: Specific requirements for content creation, posting, and brand integration

4. Schedule 4: Approved Platforms: List of social media platforms covered by the agreement and platform-specific requirements

5. Schedule 5: Brand Guidelines: Requirements for brand representation and content standards

6. Schedule 6: Reporting Requirements: Templates and schedules for performance reporting and analytics

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Singapore

Sector

Marketing

Cost

Free to use

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