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The Likeness Licence Agreement is essential when an organization wishes to legally use an individual's likeness for commercial purposes under English and Welsh law. This document becomes necessary in situations ranging from advertising campaigns to merchandise production, providing clear parameters for usage rights, compensation, and protective measures for both parties. It addresses key considerations such as territorial scope, duration, exclusivity, and approval processes, while ensuring compliance with UK data protection, privacy, and intellectual property regulations.

1. Parties: Identification of licensor and licensee

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement including definition of the Likeness

4. Grant of Rights: Scope of licence for using the likeness, including permitted uses and formats

5. Term and Territory: Duration and geographical scope of the licence

6. Payment Terms: Compensation, payment schedule, and any royalty arrangements

7. Usage Rights and Restrictions: Specific permitted uses, limitations, and prohibited uses of the likeness

8. Approval Rights: Process for approving use of likeness, including approval timeframes

9. Representations and Warranties: Standard warranties from both parties regarding authority to enter agreement and ownership rights

10. Termination: Circumstances under which the agreement can be terminated and consequences

11. General: Standard boilerplate provisions including governing law, notices, and entire agreement