A Social Media Sponsorship Contract is essential for formalizing influencer marketing arrangements in the UK. This contract, governed by English and Welsh law, establishes clear expectations for content creation, posting requirements, and compensation while ensuring compliance with UK advertising regulations and platform guidelines. It protects both parties by defining intellectual property rights, setting approval processes, and outlining termination provisions. The agreement is particularly important given the growing scrutiny of influencer marketing by UK regulatory bodies such as the ASA and CMA.
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1. Parties: Identification of the sponsor and influencer/content creator
2. Background: Context of the agreement and relationship between parties
3. Definitions: Key terms used throughout the agreement including platform-specific terminology
4. Services: Detailed description of content creation and posting requirements, including frequency, type and nature of content
5. Payment Terms: Compensation structure, payment schedule, and any performance-based bonuses
6. Content Approval Process: Review and approval procedures for sponsored content, including timelines and revision processes
7. Compliance Requirements: Ad disclosure requirements, platform guidelines, and regulatory compliance obligations
8. Term and Termination: Duration of agreement and termination provisions, including notice periods
9. Intellectual Property Rights: Ownership and usage rights for created content and brand materials
10. Warranties and Representations: Standard warranties regarding authority, capacity, and compliance with laws
1. Exclusivity: Restrictions on working with competitors during the agreement period
2. Performance Metrics: Specific KPIs, measurement criteria, and reporting requirements
3. Crisis Management: Procedures for handling negative publicity or content-related issues
4. Morality Clause: Provisions regarding influencer conduct and reputation management
5. Data Protection: Specific provisions for handling user data and analytics
1. Schedule 1 - Content Guidelines: Detailed brand guidelines, content requirements, and style guide
2. Schedule 2 - Payment Schedule: Detailed breakdown of payment terms, milestones, and performance bonuses
3. Schedule 3 - Platform-Specific Requirements: Technical specifications and guidelines for each social media platform
4. Schedule 4 - Approved Products/Services: Comprehensive list of products/services to be promoted under the agreement
5. Schedule 5 - Disclosure Requirements: Platform-specific requirements for advertising disclosure and approved hashtags
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