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White Label Partnership Agreement for the United Kingdom

White Label Partnership Agreement Template for England and Wales

A White Label Partnership Agreement under English and Welsh law is a legally binding contract between a service provider and a partner organization, where the partner is permitted to rebrand and sell the provider's products or services under their own brand name. The agreement covers essential aspects such as licensing terms, intellectual property rights, service specifications, revenue sharing, and operational responsibilities while ensuring compliance with UK regulatory requirements and data protection laws.

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White Label Partnership Agreement

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What is a White Label Partnership Agreement?

The White Label Partnership Agreement is essential for businesses looking to expand their market presence through strategic partnerships without developing their own products or services. This agreement, governed by English and Welsh law, establishes the framework for one party to provide services that another party can rebrand and sell as their own. It addresses crucial elements including intellectual property rights, operational responsibilities, revenue sharing, quality control, and regulatory compliance. The document is particularly relevant in today's digital economy where white label solutions are increasingly common across various sectors.

What sections should be included in a White Label Partnership Agreement?

1. Parties: Identification and details of the white label provider and partner

2. Background: Context of the agreement and brief description of the white label arrangement

3. Definitions: Key terms used throughout the agreement

4. Service Description: Detailed outline of the white label services being provided

5. Licensing Terms: Terms of use for intellectual property and branding

6. Obligations of the Parties: Respective responsibilities of provider and partner

7. Commercial Terms: Pricing, payment terms, and revenue sharing arrangements

8. Term and Termination: Duration of agreement and termination provisions

9. Confidentiality: Protection of confidential information

What sections are optional to include in a White Label Partnership Agreement?

1. Service Level Agreement: Specific performance metrics and standards for guaranteed service levels

2. Data Protection: GDPR and data handling provisions for personal data processing

3. Territory Restrictions: Geographical limitations and restrictions on service provision

4. Marketing Requirements: Specific marketing obligations and restrictions for the partnership

5. Training and Support: Details of training and support services provided as part of the arrangement

What schedules should be included in a White Label Partnership Agreement?

1. Service Specification: Detailed technical specifications of the white label service

2. Pricing Schedule: Detailed pricing structure and payment terms

3. Brand Guidelines: Requirements for use of branding and marketing materials

4. Service Level Metrics: Detailed performance indicators and measurement criteria

5. Data Processing Agreement: Detailed terms for handling personal data

6. Support Services Description: Details of support services, response times, and escalation procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

England and Wales

Cost

Free to use
Relevant legal definitions

































Clauses



































Industries

Contracts (Rights of Third Parties) Act 1999: Core legislation governing how third parties may enforce terms of a contract to which they are not a direct party

Supply of Goods and Services Act 1982: Fundamental legislation governing contracts for the supply of goods and services, including implied terms about quality and fitness for purpose

Consumer Rights Act 2015: Key legislation protecting consumer rights, relevant if end users of white label products/services are consumers

Copyright, Designs and Patents Act 1988: Primary legislation protecting intellectual property rights, crucial for white label agreements regarding brand usage and content

Trade Marks Act 1994: Legislation governing trademark protection and usage, essential for white label branding arrangements

UK GDPR: Data protection regulation governing how personal data must be processed, stored and protected

Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR

Privacy and Electronic Communications Regulations: Specific regulations governing electronic communications and marketing

Competition Act 1998: Legislation preventing anti-competitive practices and abuse of dominant market positions

Enterprise Act 2002: Framework for market regulation and competition law enforcement

Financial Services and Markets Act 2000: Regulatory framework for financial services, relevant if the white label agreement involves financial products

Electronic Commerce Regulations 2002: Regulations governing electronic commerce and online business practices

Commercial Agents Regulations 1993: Regulations protecting commercial agents in their relationships with principals

Consumer Protection from Unfair Trading Regulations 2008: Legislation protecting consumers from unfair trading practices and misleading marketing

Business Protection from Misleading Marketing Regulations 2008: Regulations protecting businesses from misleading marketing by other businesses

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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