The Market Research Proposal Evaluation Form is a critical business tool designed for organizations operating in Hong Kong who need to assess and compare market research proposals systematically. This document becomes relevant when companies receive proposals from market research agencies and need to evaluate them based on predetermined criteria while ensuring compliance with Hong Kong regulations, particularly regarding data privacy and contract law. The evaluation form includes comprehensive assessment criteria covering methodology, team expertise, pricing, timeline, data handling procedures, and compliance measures. It is structured to facilitate objective comparison between multiple proposals while maintaining documentation for audit purposes and ensuring adherence to procurement best practices in Hong Kong's business environment.
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1. Proposal Information: Basic details including proposal reference number, date received, research firm details, and project title
2. Research Objectives Assessment: Evaluation of how well the proposal aligns with stated research objectives and business needs
3. Methodology Evaluation: Assessment of proposed research methodology, sampling approach, and data collection methods
4. Team Qualification Review: Evaluation of the research team's expertise, experience, and relevant qualifications
5. Timeline Assessment: Review of proposed project timeline, milestones, and deliverable schedule
6. Budget Analysis: Evaluation of proposed costs, value for money, and budget breakdown
7. Data Management & Privacy: Assessment of data handling procedures, privacy protection measures, and compliance with PDPO
8. Quality Control Measures: Review of quality assurance processes and control mechanisms
9. Overall Score: Final scoring summary and recommendation
1. International Research Considerations: Additional evaluation criteria for research projects spanning multiple jurisdictions
2. Technology Infrastructure: Assessment of technical capabilities and tools when digital research methods are proposed
3. Subcontractor Evaluation: Review of any proposed subcontractors or research partners when applicable
4. Innovation Assessment: Evaluation of any innovative or unique approaches proposed, when relevant
5. Risk Assessment: Detailed risk evaluation section for high-value or complex research projects
1. Scoring Matrix: Detailed scoring criteria and weightings for each evaluation component
2. Budget Template: Standardized format for analyzing and comparing cost proposals
3. Technical Requirements Checklist: Detailed checklist of required technical capabilities and infrastructure
4. Evaluator Guidelines: Instructions and best practices for completing the evaluation form
5. Compliance Checklist: List of regulatory and legal compliance requirements to be verified
Relevant legal definitions
Clauses
Relevant Industries
Consumer Goods
Financial Services
Technology
Healthcare
Retail
Manufacturing
Professional Services
Telecommunications
Media and Entertainment
Real Estate
Education
Tourism and Hospitality
Relevant Teams
Marketing
Market Research
Procurement
Legal
Compliance
Business Development
Strategy
Commercial
Consumer Insights
Innovation
Relevant Roles
Market Research Manager
Market Intelligence Director
Procurement Manager
Business Development Manager
Marketing Director
Data Protection Officer
Research Analyst
Consumer Insights Manager
Strategy Director
Commercial Manager
Project Manager
Compliance Officer
Legal Counsel
Innovation Manager
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