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Marketing Agency Service Level Agreement for Hong Kong

Marketing Agency Service Level Agreement Template for Hong Kong

A comprehensive service level agreement governed by Hong Kong law that establishes the terms and conditions between a marketing agency and its client. The document outlines specific performance metrics, service standards, deliverables, and operational procedures for marketing services while ensuring compliance with Hong Kong's data protection, advertising, and consumer protection regulations. It includes detailed provisions for service delivery, quality assurance, reporting requirements, and intellectual property rights management, all within the context of Hong Kong's legal framework.

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Marketing Agency Service Level Agreement

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What is a Marketing Agency Service Level Agreement?

The Marketing Agency Service Level Agreement is essential for businesses engaging external marketing services in Hong Kong. This document is specifically designed to comply with Hong Kong's legal framework while establishing clear performance metrics and service standards between marketing agencies and their clients. It should be used when engaging a marketing agency for ongoing services, requiring defined service levels, regular reporting, and quality standards. The agreement covers crucial aspects including scope of services, performance metrics, data protection compliance (particularly with Hong Kong's PDPO), intellectual property rights, and payment terms. It's particularly important in the Hong Kong market where marketing activities often span traditional and digital channels, requiring careful consideration of local advertising regulations and business practices.

What sections should be included in a Marketing Agency Service Level Agreement?

1. Parties: Identification of the marketing agency and the client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Scope of Services: Comprehensive outline of marketing services to be provided

5. Service Levels: Specific performance metrics, KPIs, and quality standards

6. Agency Obligations: Detailed responsibilities and commitments of the marketing agency

7. Client Obligations: Client's responsibilities, including provision of materials and approvals

8. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures

9. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative works

10. Data Protection and Privacy: Compliance with PDPO and data handling procedures

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of agreement and termination provisions

13. Reporting and Reviews: Performance reporting requirements and review procedures

14. General Provisions: Standard legal clauses including governing law, notices, and amendments

What sections are optional to include in a Marketing Agency Service Level Agreement?

1. Social Media Management: Specific terms for social media services, required when social media management is part of the scope

2. Crisis Management: Procedures for handling marketing-related crises, recommended for high-profile clients

3. International Marketing: Additional terms for cross-border marketing activities, needed for international campaigns

4. Influencer Marketing: Terms governing influencer relationships and compliance, required when influencer marketing is included

5. Marketing Technology: Provisions for use of specific marketing tools and platforms, needed when particular technologies are central to service delivery

6. Content Creation Rights: Detailed content ownership and usage terms, recommended for content-heavy campaigns

7. Performance Marketing: Specific terms for performance-based marketing services, required for digital advertising campaigns

What schedules should be included in a Marketing Agency Service Level Agreement?

1. Schedule 1 - Service Specifications: Detailed breakdown of marketing services and deliverables

2. Schedule 2 - Service Level Requirements: Specific KPIs, response times, and performance metrics

3. Schedule 3 - Fee Schedule: Detailed pricing structure, rates, and payment terms

4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party service providers

5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines

6. Schedule 6 - Reporting Templates: Standard formats for performance reports and analytics

7. Appendix A - Data Processing Agreement: Detailed terms for handling personal data in compliance with PDPO

8. Appendix B - Creative Brief Template: Standard format for project briefs and requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Hong Kong

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions








































Clauses



































Relevant Industries

Retail

E-commerce

Financial Services

Technology

Healthcare

Consumer Goods

Professional Services

Entertainment

Hospitality

Education

Real Estate

Telecommunications

Relevant Teams

Marketing

Legal

Procurement

Operations

Compliance

Digital Marketing

Brand Management

Commercial

Finance

Risk Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Procurement Manager

Legal Counsel

Marketing Operations Manager

Agency Relations Manager

Contract Manager

Marketing Compliance Officer

Digital Marketing Manager

Head of Marketing

Chief Operations Officer

Marketing Services Manager

Commercial Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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