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Corporate Sponsorship Agreement Template for Indonesia

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Key Requirements PROMPT example:

Corporate Sponsorship Agreement

"I need a Corporate Sponsorship Agreement under Indonesian law for my technology company to sponsor a major esports tournament in Jakarta, with exclusive category rights and comprehensive social media provisions, starting March 2025."

Document background
The Corporate Sponsorship Agreement is a crucial document used in Indonesian business practice when establishing formal sponsorship relationships between corporate entities and various organizations or events. This agreement is essential for businesses operating under Indonesian jurisdiction who wish to engage in sponsorship activities while ensuring compliance with local regulations, including Law No. 40 of 2007 on Limited Liability Companies and relevant advertising and intellectual property laws. The document typically covers sponsorship rights, financial terms, brand usage guidelines, and compliance requirements, making it particularly important in today's business environment where brand visibility and marketing partnerships are key strategic tools. The agreement helps protect both parties' interests while providing a clear framework for the sponsorship relationship, including specific provisions for dispute resolution under Indonesian law.
Suggested Sections

1. Parties: Identification of the sponsor and sponsee, including their full legal names, registration numbers, and registered addresses

2. Background: Context of the sponsorship arrangement, brief description of the parties' businesses, and general purpose of the agreement

3. Definitions: Definitions of key terms used throughout the agreement, including Sponsorship Period, Sponsorship Rights, Sponsorship Fee, etc.

4. Sponsorship Rights: Detailed description of the rights granted to the sponsor, including branding, advertising, and promotional rights

5. Sponsorship Fee and Payment Terms: Amount of sponsorship, payment schedule, method of payment, and any conditions attached to payments

6. Term and Termination: Duration of the agreement, renewal options, and circumstances under which either party may terminate

7. Obligations of the Sponsor: Sponsor's responsibilities, including payment obligations and provision of materials

8. Obligations of the Sponsee: Sponsee's responsibilities in delivering the sponsorship benefits and maintaining quality standards

9. Intellectual Property Rights: Rules regarding the use of logos, trademarks, and other intellectual property

10. Approval Process: Procedures for approving promotional materials and sponsored content

11. Representations and Warranties: Standard warranties about capacity to contract and ownership of intellectual property

12. Confidentiality: Obligations regarding confidential information shared during the sponsorship

13. Compliance with Laws: Obligations to comply with relevant Indonesian laws, including advertising and anti-corruption regulations

14. Governing Law and Dispute Resolution: Specification of Indonesian law as governing law and dispute resolution procedures

Optional Sections

1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights

2. Force Majeure: Includes provisions for unforeseen circumstances preventing performance

3. Insurance: Required when specific insurance coverage is needed for sponsored events or activities

4. Morality Clause: Used when reputation management is particularly important, allowing termination for reputational damage

5. Social Media Rights: Detailed social media obligations and rights when digital presence is significant

6. Hospitality Benefits: When the sponsorship includes tickets, VIP access, or other hospitality elements

7. Performance Metrics: When specific measurable outcomes are required from the sponsorship

8. Change of Control: Required when stability of ownership is important to the sponsorship relationship

Suggested Schedules

1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables

2. Schedule 2 - Payment Schedule: Detailed breakdown of payment amounts, dates, and any associated conditions

3. Schedule 3 - Brand Guidelines: Specific requirements for use of sponsor's logos, trademarks, and brand elements

4. Schedule 4 - Approval Procedures: Detailed procedures and timeframes for approval of promotional materials

5. Schedule 5 - Key Performance Indicators: Metrics and measurements for evaluating sponsorship effectiveness

6. Appendix A - Sponsor's Marks: Visual representations of sponsor's logos and marks to be used

7. Appendix B - Sponsee's Marks: Visual representations of sponsee's logos and marks to be used

8. Appendix C - Content Calendar: Timeline of sponsored events, activities, and content delivery

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
































Clauses






































Relevant Industries

Sports and Recreation

Entertainment

Media and Broadcasting

Education

Arts and Culture

Technology

Financial Services

Consumer Goods

Telecommunications

Automotive

Food and Beverage

Fashion and Retail

Healthcare

Professional Services

Relevant Teams

Legal

Marketing

Finance

Business Development

Corporate Communications

Brand Management

Compliance

Commercial

Events

Sponsorship

Partnership Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Sponsorship Manager

Legal Counsel

Corporate Communications Director

Business Development Manager

Events Manager

Partnership Manager

Commercial Director

Finance Director

Compliance Officer

Contract Manager

Marketing Communications Manager

Brand Activation Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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