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Corporate Sponsorship Agreement
"I need a Corporate Sponsorship Agreement under Indonesian law for my technology company to sponsor a major esports tournament in Jakarta, with exclusive category rights and comprehensive social media provisions, starting March 2025."
1. Parties: Identification of the sponsor and sponsee, including their full legal names, registration numbers, and registered addresses
2. Background: Context of the sponsorship arrangement, brief description of the parties' businesses, and general purpose of the agreement
3. Definitions: Definitions of key terms used throughout the agreement, including Sponsorship Period, Sponsorship Rights, Sponsorship Fee, etc.
4. Sponsorship Rights: Detailed description of the rights granted to the sponsor, including branding, advertising, and promotional rights
5. Sponsorship Fee and Payment Terms: Amount of sponsorship, payment schedule, method of payment, and any conditions attached to payments
6. Term and Termination: Duration of the agreement, renewal options, and circumstances under which either party may terminate
7. Obligations of the Sponsor: Sponsor's responsibilities, including payment obligations and provision of materials
8. Obligations of the Sponsee: Sponsee's responsibilities in delivering the sponsorship benefits and maintaining quality standards
9. Intellectual Property Rights: Rules regarding the use of logos, trademarks, and other intellectual property
10. Approval Process: Procedures for approving promotional materials and sponsored content
11. Representations and Warranties: Standard warranties about capacity to contract and ownership of intellectual property
12. Confidentiality: Obligations regarding confidential information shared during the sponsorship
13. Compliance with Laws: Obligations to comply with relevant Indonesian laws, including advertising and anti-corruption regulations
14. Governing Law and Dispute Resolution: Specification of Indonesian law as governing law and dispute resolution procedures
1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights
2. Force Majeure: Includes provisions for unforeseen circumstances preventing performance
3. Insurance: Required when specific insurance coverage is needed for sponsored events or activities
4. Morality Clause: Used when reputation management is particularly important, allowing termination for reputational damage
5. Social Media Rights: Detailed social media obligations and rights when digital presence is significant
6. Hospitality Benefits: When the sponsorship includes tickets, VIP access, or other hospitality elements
7. Performance Metrics: When specific measurable outcomes are required from the sponsorship
8. Change of Control: Required when stability of ownership is important to the sponsorship relationship
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables
2. Schedule 2 - Payment Schedule: Detailed breakdown of payment amounts, dates, and any associated conditions
3. Schedule 3 - Brand Guidelines: Specific requirements for use of sponsor's logos, trademarks, and brand elements
4. Schedule 4 - Approval Procedures: Detailed procedures and timeframes for approval of promotional materials
5. Schedule 5 - Key Performance Indicators: Metrics and measurements for evaluating sponsorship effectiveness
6. Appendix A - Sponsor's Marks: Visual representations of sponsor's logos and marks to be used
7. Appendix B - Sponsee's Marks: Visual representations of sponsee's logos and marks to be used
8. Appendix C - Content Calendar: Timeline of sponsored events, activities, and content delivery
Authors
Sports and Recreation
Entertainment
Media and Broadcasting
Education
Arts and Culture
Technology
Financial Services
Consumer Goods
Telecommunications
Automotive
Food and Beverage
Fashion and Retail
Healthcare
Professional Services
Legal
Marketing
Finance
Business Development
Corporate Communications
Brand Management
Compliance
Commercial
Events
Sponsorship
Partnership Management
Chief Marketing Officer
Marketing Director
Brand Manager
Sponsorship Manager
Legal Counsel
Corporate Communications Director
Business Development Manager
Events Manager
Partnership Manager
Commercial Director
Finance Director
Compliance Officer
Contract Manager
Marketing Communications Manager
Brand Activation Manager
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