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1. Media Buying Services: Specific terms for media planning and buying if the agency provides these services

2. Digital Marketing Services: Additional terms for digital marketing, social media, and online advertising services

3. Performance Metrics: KPIs and performance measurement criteria, used when specific targets are agreed

4. International Campaigns: Additional provisions for multi-jurisdiction advertising campaigns

5. Data Protection: Detailed GDPR compliance terms when handling personal data is a significant part of services

6. Staff Non-Solicitation: Prevents parties from hiring each other's employees, used in larger agency relationships

7. Exclusivity: Terms preventing the agency from working with competing clients, used when required by client

1. Schedule 1 - Scope of Services: Detailed breakdown of all advertising services to be provided

2. Schedule 2 - Fee Structure: Detailed breakdown of fees, commission rates, and payment terms

3. Schedule 3 - Key Personnel: List of key agency team members assigned to the client's account

4. Schedule 4 - Service Level Agreement: Specific performance standards and response times

5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines

6. Appendix A - Approval Process Flowchart: Visual representation of the approval process

7. Appendix B - Rate Card: Standard agency rates for additional services