This Endorsement Contract is essential for businesses operating in India that engage celebrities, influencers, or public figures for brand promotion. The document is designed to comply with Indian legislation, particularly the Consumer Protection Act 2019 and the Guidelines for Prevention of Misleading Advertisements 2022, which impose specific obligations and potential liabilities on endorsers. It's crucial when establishing commercial relationships for brand endorsements, whether for traditional advertising, digital promotions, or social media campaigns. The contract covers comprehensive aspects including endorsement scope, compensation, usage rights, exclusivity, compliance requirements, and risk allocation between parties, while incorporating necessary safeguards against misleading advertisements and ensuring proper disclosures as required by Indian law.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your data doesn't train Genie's AI
You keep IP ownership聽of your docs
Alternatively...
1. Parties: Identification of the brand owner/company and the endorser with complete details
2. Background: Context of the agreement, brief introduction of both parties, and purpose of the endorsement relationship
3. Definitions: Definitions of key terms used in the agreement including 'Endorsement', 'Territory', 'Term', 'Brand', 'Campaign', etc.
4. Scope of Endorsement: Detailed description of endorsement services, platforms, and specific obligations of the endorser
5. Term and Territory: Duration of the agreement and geographical scope of the endorsement
6. Endorsement Fee and Payment Terms: Compensation structure, payment schedule, and any performance-linked incentives
7. Rights and Obligations: Detailed responsibilities of both parties, including compliance requirements and due diligence obligations
8. Exclusivity: Restrictions on endorsing competing brands or products
9. Intellectual Property Rights: Usage rights of endorser's name, image, and likeness; brand's trademark usage rights
10. Compliance and Representations: Compliance with advertising laws, ASCI guidelines, and other applicable regulations
11. Termination: Conditions for termination, notice periods, and consequences of termination
12. Indemnification: Mutual indemnification clauses for breach of obligations or misrepresentation
13. Governing Law and Dispute Resolution: Applicable law and mechanism for resolving disputes
1. Social Media Guidelines: Specific rules for social media endorsements, including disclosure requirements - include when digital endorsements are part of the scope
2. Morality Clause: Provisions regarding endorser's public behavior and consequences of reputation damage - important for high-profile endorsements
3. Production Requirements: Details about photoshoots, video productions, and other content creation - include when endorsement involves content production
4. Performance Metrics: Specific KPIs and measurement criteria - include when compensation is linked to performance
5. International Rights: Provisions for international usage and compliance - include when endorsement extends beyond India
6. Force Majeure: Provisions for unforeseen circumstances preventing endorsement activities
7. Insurance: Requirements for insurance coverage - include for high-value endorsements or risky activities
1. Schedule A - Endorsed Products/Services: Detailed list of products or services covered under the endorsement
2. Schedule B - Compensation Details: Detailed breakdown of fees, payment schedules, and performance-based incentives
3. Schedule C - Endorsement Guidelines: Specific dos and don'ts for the endorser, including approved messaging and brand guidelines
4. Schedule D - Campaign Calendar: Timeline of endorsement activities, appearances, and deliverables
5. Schedule E - Approved Usage Rights: Specific permissions and restrictions for using endorser's image and content
6. Appendix 1 - Brand Style Guide: Guidelines for brand representation and usage
7. Appendix 2 - Social Media Requirements: Detailed requirements for social media posts and engagement
Authors
Find the document you need
Bespoke Contract
A customized legal agreement tailored to specific business requirements under Indian law, incorporating both mandatory legal provisions and specialized commercial terms.
Download
Supplementary Agreement
An Indian law-governed document that modifies or adds to an existing agreement while maintaining its core structure and legal framework.
Download
Public Contract
An Indian law-governed agreement between a government entity and private party for public procurement, following government procurement regulations and compliance requirements.
Download
Partnership Agreement In Written Form
A legally binding agreement under Indian law that establishes a partnership between two or more parties, defining their rights, responsibilities, and business relationship.
Download
Business Agreement
A legally binding business agreement under Indian law establishing commercial relationships between parties, incorporating key provisions and compliance requirements.
Download
Triple Net Lease Agreement
An Indian law-governed lease agreement where the tenant is responsible for property taxes, insurance, and maintenance costs in addition to rent.
Download
Sub Tenancy Agreement
An Indian law-compliant agreement allowing a tenant to lease their rented property to another party, subject to state-specific regulations and original lease terms.
Download
Novation Agreement (Real Estate)
An Indian law-governed agreement transferring rights and obligations under an existing real estate contract from one party to another, with the consent of all parties involved.
Download
Option Contract (Real Estate)
An Indian law-governed agreement granting exclusive rights to purchase specified real estate property within a set timeframe and price.
Download
Novation Agreement
An Indian law-governed tripartite agreement that transfers contractual rights and obligations from one party to another, with all parties' consent.
Download
Material Contract
An Indian law-governed agreement establishing terms for material supply, including specifications, quality standards, and delivery terms.
Download
Franchise Agreement
An Indian law-governed agreement establishing a franchise relationship, granting business operation rights under the franchisor's brand and system.
Download
Barter Agreement
An Indian law-governed agreement facilitating the direct exchange of goods/services between parties without monetary consideration.
Download
Basic Ordering Agreement
An Indian law-governed master agreement establishing terms and conditions for future orders between parties, streamlining recurring business transactions.
Download
Money Agreement Between Two Parties
An Indian law-governed agreement that formalizes monetary lending arrangements between two parties, including loan terms, interest rates, and repayment conditions.
Download
Simple Contract
A basic legal agreement governed by Indian law that establishes clear, enforceable terms between parties while maintaining simplicity in structure and content.
Download
Mutual Agreement Between Two Parties
An Indian law-governed bilateral agreement establishing mutual rights and obligations between two contracting parties.
Download
Formal Agreement
A legally binding agreement under Indian law establishing enforceable obligations between parties, structured according to Indian Contract Act requirements.
Download
Business Transfer Agreement
An Indian law-governed agreement facilitating the comprehensive transfer of a business or its substantial part from one entity to another, including assets, liabilities, employees, and associated rights.
Download
Tooling Agreement
An Indian law-governed agreement establishing terms for industrial tool supply, ownership, and maintenance between manufacturers and tool suppliers.
Download
Representation Agreement
An Indian law-governed agreement establishing and regulating the principal-representative relationship, including scope, responsibilities, and terms of representation.
Download
Notary Rent Agreement
An Indian legal document establishing rental terms between landlord and tenant, notarized for enhanced legal validity under Indian property law.
Download
Model Tenancy Agreement
A standardized rental agreement template compliant with India's Model Tenancy Act 2021, governing landlord-tenant relationships in Indian property rentals.
Download
Lease With Option To Buy
An Indian law-governed agreement combining property lease terms with a future purchase option, establishing rights and obligations for both temporary occupation and potential ownership transfer.
Download
Work Agreement Between Two Parties
A legally binding employment agreement under Indian law that establishes the terms and conditions between an employer and employee.
Download
Catering Contract
An Indian law-governed agreement establishing terms and conditions for professional catering services, including food safety compliance and service standards.
Download
Shipment Contract
An Indian law-governed agreement establishing terms and conditions for goods transportation, including carrier and shipper obligations, delivery terms, and liability provisions.
Download
House Construction Agreement Between Owner Contractor
An Indian law-governed agreement between a property owner and contractor for residential house construction, detailing construction terms, specifications, and obligations.
Download
Co Broker Agreement
An Indian law-compliant agreement establishing cooperation terms between real estate brokers, including commission sharing and operational procedures under RERA guidelines.
Download
International Sales Contract
An Indian law-governed contract template for international sale of goods, incorporating key provisions for cross-border commercial transactions.
Download
Promissory Contract
An Indian law-governed contract containing a legally binding promise to pay a specified sum of money, structured under the Indian Contract Act and Negotiable Instruments Act.
Download
Professional Services Retainer Agreement
An Indian law-governed agreement establishing terms for ongoing professional services provided on a retainer basis.
Download
Maintenance Contract
An Indian law-governed agreement establishing terms and conditions for maintenance services, including scope, responsibilities, and service levels.
Download
Business Purchase Agreement
An Indian law-governed agreement for the purchase and sale of a business, detailing terms, conditions, and obligations of all parties involved in the transaction.
Download
Education Agreement With Employer
An Indian law-governed agreement establishing terms for employer-sponsored employee education, including financial support, obligations, and service bond requirements.
Download
Umbrella Agreement
An Indian law-governed master agreement establishing framework terms for ongoing business relationships and future specific agreements.
Download
Share Purchase Agreement
An Indian law-governed agreement documenting the terms and conditions for the purchase and sale of shares in a company, including transaction structure, price, and regulatory compliance requirements.
Download
Professional Services Contract
An Indian law-governed agreement establishing terms and conditions for professional service provision, including scope, payment, and obligations.
Download
Buyer Representation Agreement
An Indian law-governed agreement establishing terms for professional representation of a buyer by a real estate agent in property transactions.
Download
Non Disclosure Agreement For Employees
An Indian law-governed agreement establishing confidentiality obligations between employer and employee, protecting company secrets and proprietary information.
Download
骋别苍颈别鈥檚 Security Promise
Genie is the safest place to draft. Here鈥檚 how we prioritise your privacy and security.
Your data is private:
We do not train on your data; 骋别苍颈别鈥檚 AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it
