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1. Parties: Identifies the contracting parties - the company (client) and the marketing contractor, including full legal names and addresses
2. Background: Explains the context of the agreement, the contractor's expertise, and the company's need for marketing services
3. Definitions: Defines key terms used throughout the agreement, including marketing-specific terminology
4. Scope of Services: Detailed description of the marketing services to be provided by the contractor
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Compensation and Payment Terms: Fee structure, payment schedule, expenses, and invoicing procedures
7. Independent Contractor Status: Clearly establishes the contractor's status as an independent contractor, not an employee
8. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and creative works
9. Confidentiality: Protection of confidential information and trade secrets
10. Compliance with Laws: Obligation to comply with Nigerian marketing laws, APCON regulations, and other relevant legislation
11. Data Protection: Compliance with NDPR and handling of personal data in marketing activities
12. Representations and Warranties: Contractor's qualifications, compliance with professional standards, and legal requirements
13. Limitation of Liability: Limits on liability and indemnification provisions
14. General Provisions: Standard clauses including notices, assignment, entire agreement, governing law, and dispute resolution
1. Social Media Management: Specific terms for social media marketing services, including account access and content approval processes
2. Performance Metrics: KPIs and performance evaluation criteria, used when specific marketing targets are required
3. Content Creation Guidelines: Detailed guidelines for creating marketing content, included when content creation is a major component
4. Client Resources: Terms regarding the use of client's resources, branding materials, and assets
5. Subcontracting: Terms allowing/restricting the use of subcontractors for specific marketing tasks
6. Non-Compete: Restrictions on working with competitors, included when protecting market position is crucial
7. Insurance Requirements: Specific insurance coverage requirements for high-value marketing campaigns
8. Crisis Management: Procedures for handling marketing-related crises or reputation management issues
9. International Marketing: Additional terms for marketing services targeting international markets
1. Schedule A - Service Specifications: Detailed breakdown of marketing services, deliverables, and timelines
2. Schedule B - Fee Schedule: Detailed fee structure, rates, and payment terms
3. Schedule C - Brand Guidelines: Client's branding requirements and style guide
4. Schedule D - Approved Marketing Channels: List of approved marketing platforms and channels
5. Schedule E - Reporting Templates: Standard formats for marketing performance reports
6. Appendix 1 - Contact Information: Key contact persons and escalation matrix
7. Appendix 2 - Compliance Checklist: APCON and other regulatory compliance requirements
8. Appendix 3 - Data Processing Terms: Detailed data protection and processing procedures
Retail
E-commerce
Technology
Financial Services
Consumer Goods
Entertainment
Telecommunications
Healthcare
Education
Real Estate
Hospitality
Manufacturing
Professional Services
Media and Advertising
Fast-Moving Consumer Goods (FMCG)
Non-Profit Organizations
Marketing
Legal
Procurement
Finance
Communications
Brand Management
Digital
Public Relations
Creative Services
Business Development
Operations
Marketing Director
Chief Marketing Officer
Brand Manager
Digital Marketing Manager
Content Strategist
Social Media Manager
Marketing Consultant
Public Relations Manager
Communications Director
Marketing Analytics Specialist
SEO Specialist
Creative Director
Campaign Manager
Market Research Analyst
Growth Marketing Manager
Marketing Operations Manager
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