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1. Performance Metrics and KPIs: Include when specific performance measurements are required for the marketing services

2. Social Media Management: Include when services involve social media platform management

3. Content Creation and Approval Process: Include when service provider will be creating content requiring client approval

4. Agency-Client Relationship: Include when clarifying exclusive/non-exclusive relationship is important

5. Subcontracting: Include when service provider may need to engage subcontractors

6. Marketing Budget Management: Include when service provider will manage client's marketing budget

7. Compliance with APCON Regulations: Include detailed compliance terms when dealing with regulated advertising

8. International Marketing Provisions: Include when marketing services extend beyond Nigeria

9. Crisis Management: Include when services include handling PR crises or reputation management

1. Schedule 1 - Scope of Services: Detailed breakdown of specific marketing services to be provided

2. Schedule 2 - Fee Schedule: Detailed pricing structure, including rate cards and payment milestones

3. Schedule 3 - Service Levels: Specific performance metrics, response times, and quality standards

4. Schedule 4 - Approved Subcontractors: List of pre-approved subcontractors if applicable

5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines

6. Appendix A - Campaign Brief Template: Standard template for campaign briefs and approvals

7. Appendix B - Reporting Templates: Templates for regular performance and campaign reports

8. Appendix C - Key Personnel: List of key team members from both parties