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Marketing Services Agreement
"I need a Marketing Services Agreement for my Saudi-based e-commerce company to engage a digital marketing agency for social media management, content creation, and paid advertising campaigns, starting March 2025, with strict data protection provisions and Sharia-compliant content requirements."
1. Parties: Identification of the service provider and client, including full legal names, commercial registration numbers, and authorized representatives
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including specific marketing terminology and Saudi regulatory references
4. Scope of Services: Detailed description of marketing services to be provided, including specific channels and activities
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Fees and Payment Terms: Service fees, payment schedule, currency, and payment methods compliant with Saudi banking regulations
7. Service Provider Obligations: Specific responsibilities and commitments of the marketing service provider
8. Client Obligations: Client's responsibilities, including provision of materials and approvals
9. Compliance with Laws: Commitment to comply with Saudi marketing regulations, advertising standards, and Sharia principles
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection: Compliance with Saudi data protection laws and handling of personal information
13. Liability and Indemnification: Limitations of liability and indemnification obligations
14. Force Majeure: Provisions for unforeseen circumstances preventing performance
15. Governing Law and Jurisdiction: Specification of Saudi law as governing law and jurisdiction for disputes
16. Notices: Process and requirements for formal communications between parties
1. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement
2. Social Media Management: Include when services specifically involve social media marketing and content management
3. Content Approval Process: Include when client requires specific approval workflows for marketing materials
4. Third-Party Vendors: Include when subcontractors or third-party service providers will be involved
5. Crisis Management: Include when handling public relations crises is part of the scope
6. Language Requirements: Include when marketing materials must be in specific languages (Arabic/English)
7. Religious and Cultural Compliance: Include when marketing involves sensitive cultural or religious considerations
8. Exclusivity: Include when service provider is restricted from working with competitors
9. Insurance: Include when specific insurance coverage is required for the services
1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services, channels, and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure, payment milestones, and any variable fees
3. Schedule 3 - Service Levels: Performance standards, response times, and quality metrics
4. Schedule 4 - Approved Marketing Channels: List of approved marketing platforms and channels
5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines
6. Schedule 6 - Compliance Checklist: Checklist of Saudi regulatory requirements and compliance standards
7. Schedule 7 - Key Personnel: List of key team members and their roles
8. Appendix A - Content Approval Form: Template for content approval process
9. Appendix B - Report Templates: Standard templates for marketing performance reports
Authors
Retail
E-commerce
Financial Services
Healthcare
Technology
Real Estate
Hospitality
Education
Consumer Goods
Telecommunications
Entertainment
Automotive
Food and Beverage
Professional Services
Tourism
Legal
Marketing
Procurement
Finance
Compliance
Business Development
Operations
Communications
Risk Management
Digital
Brand Management
Creative Services
Chief Marketing Officer
Marketing Director
Brand Manager
Digital Marketing Manager
Marketing Operations Manager
Legal Counsel
Procurement Manager
Contract Manager
Business Development Director
Commercial Director
Marketing Agency Director
Compliance Officer
Marketing Communications Manager
Account Director
Project Manager
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