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1. Performance Metrics: Define KPIs and performance measurement criteria, used when specific marketing goals need to be measured

2. Social Media Management: Specific terms for social media account management and content creation, included when social media services are part of the scope

3. Third-Party Vendors: Terms governing the use and management of third-party vendors or tools, included when external services are needed

4. Crisis Management: Procedures for handling marketing-related crises or reputation management issues

5. Content Creation and Ownership: Detailed terms about content creation and ownership rights, used when significant content creation is involved

6. International Marketing: Additional terms for cross-border marketing activities, included when marketing spans multiple jurisdictions

7. Agency of Record: Specific terms defining exclusive agency relationship, used when the agency is designated as the sole marketing provider

8. Budget Management: Detailed procedures for managing marketing budgets, especially for media buying services

9. Personnel: Terms regarding key personnel and team members, included when specific team members are crucial to service delivery

1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed pricing, rate cards, and payment terms

3. Schedule 3 - Service Levels: Performance standards, response times, and quality metrics

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Approved Subcontractors: List of pre-approved third-party vendors or subcontractors

6. Schedule 6 - Campaign Calendar: Planned marketing campaigns and activities timeline

7. Schedule 7 - Reporting Templates: Standard formats for marketing performance reports and analytics

8. Appendix A - Key Personnel: Details of key team members and their roles

9. Appendix B - Data Processing Agreement: Detailed terms for handling personal data in compliance with GDPR