Marketing Intake Form Template for Netherlands

This document serves as a comprehensive intake form for marketing activities in the Netherlands, designed to capture all necessary information for marketing projects while ensuring compliance with Dutch advertising laws and EU GDPR requirements. It facilitates the structured collection of client requirements, marketing objectives, target audience details, budget parameters, and compliance considerations. The form incorporates specific elements required under Dutch marketing regulations and data protection laws, making it suitable for use by marketing agencies and internal marketing departments operating within the Dutch jurisdiction.

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What is a Marketing Intake Form?

The Marketing Intake Form is a essential document used at the initiation phase of marketing projects in the Netherlands. It serves as a structured method for gathering crucial information about marketing initiatives while ensuring compliance with Dutch advertising laws, EU GDPR requirements, and industry-specific regulations. This form is designed to capture comprehensive details about the client's marketing needs, target audience, budget constraints, timeline requirements, and compliance considerations. It is particularly important in the Dutch context where specific marketing regulations and data protection requirements must be addressed from the outset of any marketing campaign. The Marketing Intake Form helps establish clear parameters for the project while creating a documented trail of requirements and compliance considerations.

What sections should be included in a Marketing Intake Form?

1. Client Information: Basic details about the client organization including company name, contact persons, and business registration details

2. Project Overview: Brief description of the marketing project, objectives, and desired outcomes

3. Target Audience: Detailed information about the intended audience, demographics, and market segments

4. Marketing Scope: Specific marketing activities, channels, and territories to be covered

5. Budget Information: Available budget ranges and financial constraints for the marketing activities

6. Timeline: Expected project duration, key milestones, and deadlines

7. Data Processing Requirements: Information about personal data handling, GDPR compliance requirements, and data security measures

8. Branding Guidelines: Existing brand guidelines, tone of voice, and visual identity requirements

9. Approval Process: Definition of approval workflows and key stakeholders for marketing materials

10. Legal Compliance: Confirmation of compliance with Dutch advertising laws and industry-specific regulations

What sections are optional to include in a Marketing Intake Form?

1. Competitor Analysis: Section for detailed information about market competitors, to be included when competitive positioning is crucial

2. International Requirements: Additional section for projects targeting multiple countries, including specific regional compliance needs

3. Technical Specifications: For digital marketing projects requiring specific technical implementations

4. Content Creation Guidelines: Detailed content requirements when the project involves significant content production

5. Success Metrics: Specific KPIs and measurement criteria when detailed performance tracking is required

6. Crisis Management: Procedures for handling potential PR issues or marketing-related crises

7. Third-Party Involvement: Details about external vendors or partners involved in the marketing activities

What schedules should be included in a Marketing Intake Form?

1. Schedule A - Detailed Marketing Activities: Comprehensive list of planned marketing activities and deliverables

2. Schedule B - Target Market Analysis: In-depth analysis of target markets and audience segments

3. Schedule C - Budget Breakdown: Detailed budget allocation across different marketing activities

4. Schedule D - Timeline and Milestones: Detailed project timeline with specific deliverables and deadlines

5. Appendix 1 - Data Processing Agreement: GDPR-compliant data processing terms and conditions

6. Appendix 2 - Brand Guidelines: Detailed brand guidelines and visual identity specifications

7. Appendix 3 - Compliance Checklist: Checklist ensuring compliance with relevant Dutch marketing laws and regulations

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

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Generate a Bespoke Document

Download a Standard Marketing Intake Form

Review your own Marketing Intake Form

What is a Marketing Intake Form?

What sections should be included in a Marketing Intake Form?

What sections are optional to include in a Marketing Intake Form?

What schedules should be included in a Marketing Intake Form?

Authors

Alex Denne

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