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1. Agency Appointment: Used when the advertiser is working through an advertising agency, defining the agency's authority and responsibilities

2. Brand Safety: Specific provisions for maintaining brand safety and avoiding inappropriate ad placements, particularly relevant for sensitive industries

3. Fraud Prevention: Additional measures for preventing ad fraud and invalid traffic, particularly important for high-value campaigns

4. Third-Party Vendors: Provisions regarding the use of third-party advertising technology vendors or verification services

5. Social Media Specific Terms: Additional terms specific to social media advertising if applicable

6. Programmatic Advertising Terms: Specific provisions for programmatic advertising campaigns if applicable

7. Consumer Protection Compliance: Additional provisions for B2C advertising campaigns

8. Service Level Agreement: Detailed service levels and performance guarantees, typically used in larger campaigns

1. Schedule 1 - Campaign Specifications: Detailed technical specifications for the advertising campaign, including formats, sizes, and technical requirements

2. Schedule 2 - Pricing and Payment Schedule: Detailed breakdown of pricing, payment milestones, and any performance-based pricing models

3. Schedule 3 - Service Level Requirements: Specific performance metrics, uptime requirements, and response times

4. Schedule 4 - Approved Advertising Platforms: List of approved advertising platforms and any platform-specific requirements

5. Appendix A - Data Processing Agreement: Detailed terms for processing personal data in compliance with GDPR

6. Appendix B - Creative Guidelines: Specifications for advertising creative materials and content requirements

7. Appendix C - Reporting Templates: Standard formats for campaign performance reports and analytics

8. Appendix D - Brand Safety Guidelines: Detailed requirements for brand safety and content restrictions