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Online Advertising Contract

Online Advertising Contract Template for Belgium

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Key Requirements PROMPT example:

Online Advertising Contract

"I need an Online Advertising Contract for a programmatic advertising campaign across multiple European e-commerce platforms, starting January 2025, with special emphasis on GDPR compliance and performance-based pricing models."

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Document background
The Online Advertising Contract is designed for use in the Belgian market when establishing a formal agreement between parties involved in digital advertising services. It is particularly relevant in today's digital-first business environment where online advertising plays a crucial role in marketing strategies. The document incorporates requirements from Belgian law, including the Belgian Code of Economic Law and Data Protection Act, while ensuring compliance with broader EU regulations such as GDPR. This contract type is essential when engaging in programmatic advertising, display advertising, social media campaigns, or other forms of digital marketing, providing clear guidelines on campaign execution, performance measurement, data handling, and privacy compliance. It's structured to protect both service providers and advertisers while maintaining flexibility for various digital advertising formats and channels.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client/advertiser

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of technical terms, advertising metrics, and key contract concepts

4. Scope of Services: Detailed description of advertising services, platforms, and campaign parameters

5. Campaign Specifications: Specific requirements for ad placement, targeting, and delivery

6. Payment Terms: Pricing model, payment schedule, and billing procedures

7. Performance Metrics: KPIs, measurement methods, and reporting requirements

8. Data Protection and Privacy: GDPR compliance measures and data handling procedures

9. Intellectual Property Rights: Ownership and usage rights for ad content and materials

10. Confidentiality: Protection of business information and campaign data

11. Term and Termination: Duration of agreement and termination conditions

12. General Provisions: Standard legal clauses including governing law and jurisdiction

Optional Sections

1. Agency Responsibilities: Include when contract involves an advertising agency acting as intermediary

2. Creative Services: Include when provider is responsible for creating advertising content

3. Programmatic Advertising Terms: Include for programmatic/automated ad buying arrangements

4. Brand Safety: Include when specific brand protection measures are required

5. Third-Party Tracking: Include when using external analytics or verification services

6. Social Media Specific Terms: Include when advertising includes social media platforms

7. Remarketing Provisions: Include when remarketing/retargeting is part of services

8. Force Majeure: Include when specific provisions for service interruptions are needed

Suggested Schedules

1. Schedule A - Campaign Details: Detailed campaign specifications, timelines, and deliverables

2. Schedule B - Pricing and Payment Schedule: Detailed fee structure and payment terms

3. Schedule C - Technical Requirements: Technical specifications for ad formats and delivery

4. Schedule D - Service Level Agreement: Performance standards and service level commitments

5. Schedule E - Data Processing Agreement: GDPR-compliant data processing terms and procedures

6. Appendix 1 - Approved Advertising Platforms: List of platforms where ads will be displayed

7. Appendix 2 - Reporting Templates: Standard formats for performance and analytics reporting

8. Appendix 3 - Creative Guidelines: Specifications for ad content and creative materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






















































Clauses












































Relevant Industries

E-commerce

Digital Marketing

Retail

Technology

Media and Entertainment

Financial Services

Telecommunications

Consumer Goods

Travel and Hospitality

Healthcare

Education

Professional Services

Real Estate

Automotive

Relevant Teams

Legal

Marketing

Digital Operations

Procurement

Compliance

Business Development

Account Management

Media Planning

Analytics

Creative Services

Information Technology

Finance

Risk Management

Relevant Roles

Marketing Director

Digital Marketing Manager

Advertising Operations Manager

Media Buyer

Campaign Manager

Legal Counsel

Privacy Officer

Procurement Manager

Business Development Director

Account Manager

Digital Strategy Director

Compliance Officer

Marketing Operations Manager

Chief Marketing Officer

Digital Analytics Manager

Media Planning Director

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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