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Contract For Digital Marketing Services

Contract For Digital Marketing Services Template for New Zealand

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Key Requirements PROMPT example:

Contract For Digital Marketing Services

"I need a Contract for Digital Marketing Services for a 2-year engagement starting March 2025, covering comprehensive digital marketing services including social media management, SEO, and content creation, with specific provisions for data protection and performance metrics for our e-commerce business."

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Document background
The Contract For Digital Marketing Services is designed for businesses engaging professional digital marketing services in New Zealand. It is particularly relevant in today's digital-first business environment where companies increasingly rely on external expertise for their online marketing needs. This agreement protects both service providers and clients by clearly defining service scope, deliverables, performance metrics, and compliance requirements with New Zealand legislation, including the Privacy Act 2020 and Fair Trading Act 1986. The document is essential when engaging digital marketing agencies or consultants for services such as social media management, content creation, SEO, digital advertising, and online brand management. It includes comprehensive terms for data protection, intellectual property rights, and performance measurement, making it suitable for both short-term campaigns and ongoing marketing relationships.
Suggested Sections

1. Parties: Identification and details of the service provider and client

2. Background: Context of the agreement and general purpose of the engagement

3. Definitions and Interpretation: Definitions of key terms and interpretation rules

4. Term and Commencement: Duration of the agreement and start date

5. Scope of Services: Overview of digital marketing services to be provided

6. Service Provider's Obligations: Key responsibilities and commitments of the marketing agency

7. Client's Obligations: Client responsibilities, including provision of materials and approvals

8. Fees and Payment: Pricing, payment terms, and billing procedures

9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

10. Data Protection and Privacy: Compliance with privacy laws and data handling procedures

11. Confidentiality: Protection of confidential information and trade secrets

12. Performance Measurement: KPIs, reporting requirements, and success metrics

13. Termination: Conditions and process for ending the agreement

14. Liability and Indemnities: Risk allocation and limitation of liability

15. General Provisions: Standard boilerplate clauses including notices, governing law, etc.

Optional Sections

1. Social Media Management: Specific terms for social media account management and posting

2. Content Creation: Terms specific to creation and approval of marketing content

3. SEO Services: Specific terms for search engine optimization services

4. PPC Advertising: Terms for pay-per-click advertising campaign management

5. Third-Party Platforms: Terms regarding use of third-party marketing platforms and tools

6. Crisis Management: Procedures for handling online reputation issues or social media crises

7. Client Training: Terms for providing training to client's staff on digital marketing tools

8. White Labeling: Terms for providing services under client's brand if applicable

Suggested Schedules

1. Schedule 1: Service Specifications: Detailed breakdown of specific digital marketing services and deliverables

2. Schedule 2: Fee Schedule: Detailed pricing, payment structures, and any performance-based fees

3. Schedule 3: Service Levels: Specific KPIs, response times, and performance metrics

4. Schedule 4: Approved Platforms and Tools: List of authorized marketing platforms and tools to be used

5. Schedule 5: Brand Guidelines: Client's branding requirements and guidelines

6. Schedule 6: Reporting Templates: Standard formats for performance and activity reporting

7. Appendix A: Data Processing Agreement: Detailed terms for handling personal data in compliance with privacy laws

8. Appendix B: Content Approval Process: Step-by-step process for content review and approval

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






































Clauses







































Relevant Industries

Retail

E-commerce

Professional Services

Technology

Healthcare

Education

Financial Services

Hospitality

Real Estate

Manufacturing

Non-profit

Entertainment

Consumer Goods

Telecommunications

Relevant Teams

Legal

Marketing

Digital

Procurement

Operations

Communications

Business Development

Compliance

Finance

Brand Management

Relevant Roles

Marketing Director

Chief Marketing Officer

Digital Marketing Manager

Legal Counsel

Business Development Manager

Marketing Coordinator

Communications Manager

Brand Manager

Social Media Manager

Content Marketing Manager

SEO Specialist

Digital Strategy Director

Procurement Manager

Operations Manager

Chief Executive Officer

Commercial Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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