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Simple Advertising Agreement

Simple Advertising Agreement Template for New Zealand

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Key Requirements PROMPT example:

Simple Advertising Agreement

"I need a Simple Advertising Agreement for my tech startup to engage a digital marketing agency for a three-month social media campaign starting March 2025, with focus on compliance with New Zealand's digital advertising regulations."

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Document background
The Simple Advertising Agreement is designed for businesses operating in New Zealand who need a straightforward but comprehensive contract for advertising services. This document is particularly useful for small to medium-sized businesses engaging advertising agencies or media companies for the first time, or for straightforward advertising campaigns. The agreement incorporates requirements from New Zealand's Fair Trading Act 1986, Consumer Guarantees Act 1993, and Advertising Standards Authority codes, while remaining flexible enough to accommodate various types of advertising services. It's structured to cover essential elements such as service scope, approvals, payment terms, and intellectual property rights, while avoiding unnecessary complexity that might be found in more elaborate advertising contracts.
Suggested Sections

1. Parties: Identification and details of the advertiser and advertising agency/media company

2. Background: Context of the agreement and brief description of the advertising services required

3. Definitions: Key terms used throughout the agreement including 'Advertising Materials', 'Campaign', 'Media Platforms', etc.

4. Scope of Services: Detailed description of advertising services to be provided

5. Approval Process: Process for submission, review, and approval of advertising materials

6. Payment Terms: Fee structure, payment schedule, and invoicing details

7. Intellectual Property Rights: Ownership and licensing of advertising materials and creative content

8. Confidentiality: Protection of confidential information shared during the engagement

9. Term and Termination: Duration of agreement and circumstances for termination

10. General Provisions: Standard clauses including governing law, notices, and entire agreement

Optional Sections

1. Media Placement: Include when the agreement covers media buying and placement services

2. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

3. Social Media Management: Include when services include social media advertising and management

4. Content Creation: Include when the agreement covers creation of advertising content

5. Agency Commission: Include when working with advertising agencies charging commission

6. Compliance Requirements: Include when advertising regulated products/services or targeting sensitive audiences

Suggested Schedules

1. Schedule 1 - Services Description: Detailed scope of advertising services and deliverables

2. Schedule 2 - Fee Schedule: Comprehensive breakdown of fees, costs, and payment terms

3. Schedule 3 - Campaign Timeline: Timeline for delivery of advertising services and key milestones

4. Appendix A - Brand Guidelines: Client's branding requirements and style guide

5. Appendix B - Approval Forms: Standard forms for submission and approval of advertising materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






















Clauses




















Relevant Industries

Retail

Consumer Goods

Professional Services

Technology

Entertainment

Healthcare

Financial Services

Hospitality

Education

Real Estate

Automotive

Food and Beverage

Relevant Teams

Marketing

Legal

Procurement

Communications

Brand Management

Digital

Business Development

Compliance

Finance

Creative Services

Relevant Roles

Marketing Manager

Brand Manager

Advertising Director

Chief Marketing Officer

Business Development Manager

Communications Manager

Digital Marketing Manager

Media Buyer

Account Manager

Legal Counsel

Procurement Manager

Agency Relations Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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