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Simple Advertising Agreement Template for Indonesia

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Key Requirements PROMPT example:

Simple Advertising Agreement

"I need a Simple Advertising Agreement for my retail company to engage a digital marketing agency for a 6-month social media campaign starting March 2025, with monthly performance reviews and content approval processes."

Document background
The Simple Advertising Agreement serves as a foundational document for businesses in Indonesia seeking to formalize their advertising arrangements. This template is specifically designed for use when a business wishes to engage an advertising service provider for promotional activities, whether for traditional media, digital platforms, or mixed media campaigns. The agreement incorporates essential elements required under Indonesian law, including compliance with Law No. 8 of 1999 on Consumer Protection and the Indonesian Advertising Ethics Code. It's particularly suitable for straightforward advertising arrangements where parties need a clear, comprehensive agreement without the complexity of more elaborate advertising contracts. The document includes provisions for service scope, approvals, payments, intellectual property rights, and regulatory compliance, while remaining flexible enough to accommodate various advertising needs and business scales.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client, including their legal names, registration numbers, and addresses

2. Background: Brief context of the agreement and the parties' intentions to enter into an advertising arrangement

3. Definitions: Key terms used throughout the agreement, including 'Advertising Materials', 'Campaign', 'Media Platforms', and other relevant terms

4. Scope of Services: Detailed description of the advertising services to be provided, including type of advertising, platforms, and campaign objectives

5. Approval Process: Process for submitting, reviewing, and approving advertising materials

6. Payment Terms: Fee structure, payment schedule, and invoicing requirements

7. Client Obligations: Client's responsibilities, including providing necessary materials and information

8. Service Provider Obligations: Agency's responsibilities in delivering the advertising services

9. Intellectual Property Rights: Ownership and usage rights of advertising materials and creative content

10. Compliance with Laws: Commitment to comply with Indonesian advertising laws and regulations

11. Term and Termination: Duration of the agreement and conditions for termination

12. Confidentiality: Protection of confidential information shared between parties

13. General Provisions: Standard clauses including notices, amendments, and governing law

Optional Sections

1. Digital Advertising Terms: Additional terms for digital advertising campaigns, including online metrics and reporting

2. Talent Rights: Terms regarding the use of talent, models, or celebrities in advertising materials

3. Media Buying: Terms specific to media purchasing and placement services

4. Social Media Management: Terms for social media advertising and content management

5. Performance Metrics: Specific KPIs and performance measurement criteria

6. Crisis Management: Procedures for handling advertising-related controversies or public relations issues

7. International Distribution: Terms for advertising materials used across multiple jurisdictions

8. Data Protection: Additional terms for handling personal data in advertising campaigns

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed scope of advertising services, including campaign specifics and deliverables

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, costs, and payment structure

3. Schedule 3 - Campaign Timeline: Project timeline, milestones, and delivery dates

4. Schedule 4 - Brand Guidelines: Client's branding requirements and guidelines

5. Schedule 5 - Approved Media Platforms: List of approved advertising platforms and media channels

6. Appendix A - Creative Brief: Detailed brief for the advertising campaign

7. Appendix B - Approval Forms: Standard forms for content approval process

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions





























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Relevant Industries

Retail

E-commerce

Food and Beverage

Technology

Fashion

Entertainment

Financial Services

Healthcare

Real Estate

Hospitality

Education

Consumer Goods

Professional Services

Telecommunications

Relevant Teams

Legal

Marketing

Procurement

Business Development

Communications

Compliance

Finance

Creative

Digital Marketing

Brand Management

Contract Administration

Relevant Roles

Marketing Manager

Brand Manager

Advertising Director

Legal Counsel

Business Development Manager

Communications Manager

Procurement Manager

Contract Administrator

Chief Marketing Officer

Media Buyer

Account Executive

Creative Director

Digital Marketing Manager

Compliance Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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