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Simple Advertising Agreement
"I need a Simple Advertising Agreement for my retail company to engage a digital marketing agency for a 6-month social media campaign starting March 2025, with monthly performance reviews and content approval processes."
1. Parties: Identification of the advertising service provider and the client, including their legal names, registration numbers, and addresses
2. Background: Brief context of the agreement and the parties' intentions to enter into an advertising arrangement
3. Definitions: Key terms used throughout the agreement, including 'Advertising Materials', 'Campaign', 'Media Platforms', and other relevant terms
4. Scope of Services: Detailed description of the advertising services to be provided, including type of advertising, platforms, and campaign objectives
5. Approval Process: Process for submitting, reviewing, and approving advertising materials
6. Payment Terms: Fee structure, payment schedule, and invoicing requirements
7. Client Obligations: Client's responsibilities, including providing necessary materials and information
8. Service Provider Obligations: Agency's responsibilities in delivering the advertising services
9. Intellectual Property Rights: Ownership and usage rights of advertising materials and creative content
10. Compliance with Laws: Commitment to comply with Indonesian advertising laws and regulations
11. Term and Termination: Duration of the agreement and conditions for termination
12. Confidentiality: Protection of confidential information shared between parties
13. General Provisions: Standard clauses including notices, amendments, and governing law
1. Digital Advertising Terms: Additional terms for digital advertising campaigns, including online metrics and reporting
2. Talent Rights: Terms regarding the use of talent, models, or celebrities in advertising materials
3. Media Buying: Terms specific to media purchasing and placement services
4. Social Media Management: Terms for social media advertising and content management
5. Performance Metrics: Specific KPIs and performance measurement criteria
6. Crisis Management: Procedures for handling advertising-related controversies or public relations issues
7. International Distribution: Terms for advertising materials used across multiple jurisdictions
8. Data Protection: Additional terms for handling personal data in advertising campaigns
1. Schedule 1 - Service Specifications: Detailed scope of advertising services, including campaign specifics and deliverables
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, costs, and payment structure
3. Schedule 3 - Campaign Timeline: Project timeline, milestones, and delivery dates
4. Schedule 4 - Brand Guidelines: Client's branding requirements and guidelines
5. Schedule 5 - Approved Media Platforms: List of approved advertising platforms and media channels
6. Appendix A - Creative Brief: Detailed brief for the advertising campaign
7. Appendix B - Approval Forms: Standard forms for content approval process
Authors
Retail
E-commerce
Food and Beverage
Technology
Fashion
Entertainment
Financial Services
Healthcare
Real Estate
Hospitality
Education
Consumer Goods
Professional Services
Telecommunications
Legal
Marketing
Procurement
Business Development
Communications
Compliance
Finance
Creative
Digital Marketing
Brand Management
Contract Administration
Marketing Manager
Brand Manager
Advertising Director
Legal Counsel
Business Development Manager
Communications Manager
Procurement Manager
Contract Administrator
Chief Marketing Officer
Media Buyer
Account Executive
Creative Director
Digital Marketing Manager
Compliance Officer
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