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Cross Promotion Agreement

Cross Promotion Agreement Template for Indonesia

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Key Requirements PROMPT example:

Cross Promotion Agreement

"I need a Cross Promotion Agreement between my e-commerce platform and a social media company for mutual digital advertising and user referrals, starting March 2025, with specific revenue sharing terms and social media compliance requirements."

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Document background
A Cross Promotion Agreement is essential when businesses seek to collaborate in promoting each other's products, services, or brands to their respective customer bases. This document, governed by Indonesian law, provides a comprehensive framework for such collaboration, addressing key aspects such as promotional obligations, brand usage rights, approval processes, and commercial terms. It's particularly valuable for businesses looking to expand their market reach cost-effectively by leveraging each other's customer base and marketing channels. The agreement ensures compliance with Indonesian regulations, including consumer protection laws, advertising standards, and competition laws, while protecting both parties' interests through clear guidelines on intellectual property usage, confidentiality, and liability allocation.
Suggested Sections

1. Parties: Identification of the parties entering into the cross-promotion agreement

2. Background: Context of the agreement and brief description of each party's business

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Collaboration: Overview of the cross-promotion arrangement and its objectives

5. Term and Termination: Duration of the agreement and conditions for termination

6. Promotional Obligations: Detailed responsibilities of each party in promoting the other's products/services

7. Brand License: Terms governing the use of each party's brands, logos, and marketing materials

8. Approval Process: Procedures for reviewing and approving promotional materials

9. Commercial Terms: Financial arrangements, cost-sharing, and any revenue-sharing provisions

10. Confidentiality: Protection of confidential information exchanged during the collaboration

11. Representations and Warranties: Standard warranties about authority, compliance, and intellectual property rights

12. Liability and Indemnification: Allocation of risks and responsibilities between parties

13. General Provisions: Standard boilerplate clauses including notices, amendment, and governing law

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for the promotion's success - include when the parties want to track specific metrics

2. Exclusivity: Terms restricting parties from similar arrangements with competitors - include when exclusive collaboration is required

3. Joint Development: Terms for jointly developed promotional materials - include when parties will create content together

4. Data Protection: Specific provisions for handling customer data - include when promotion involves customer data collection

5. Territory Restrictions: Geographical limitations on promotional activities - include for international collaborations

6. Social Media Guidelines: Specific rules for social media promotions - include when social media is a key channel

7. Crisis Management: Procedures for handling PR issues - include for high-profile promotions

Suggested Schedules

1. Schedule 1 - Promotional Activities: Detailed list and specifications of agreed promotional activities

2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage and visual identity

3. Schedule 3 - Timeline: Detailed timeline of promotional activities and key milestones

4. Schedule 4 - Commercial Terms: Detailed breakdown of financial arrangements and payment terms

5. Schedule 5 - Approval Matrix: Detailed approval processes and authorized personnel

6. Appendix A - Brand Assets: Copies of approved logos, artwork, and brand materials

7. Appendix B - Contact Details: List of key contacts and escalation matrix

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions





































Clauses


































Relevant Industries

Retail

E-commerce

Media & Entertainment

Consumer Goods

Technology

Financial Services

Food & Beverage

Telecommunications

Travel & Tourism

Digital Services

Fashion & Apparel

Sports & Recreation

Relevant Teams

Marketing

Legal

Business Development

Brand Management

Digital Marketing

Commercial

Partnerships

Compliance

Corporate Communications

Strategic Planning

Relevant Roles

Marketing Director

Brand Manager

Business Development Manager

Commercial Director

Partnership Manager

Legal Counsel

Marketing Campaign Manager

Digital Marketing Manager

Chief Marketing Officer

Head of Partnerships

Brand Licensing Manager

Compliance Officer

Marketing Communications Manager

Strategic Alliance Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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