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Marketing Rights Agreement

Marketing Rights Agreement Template for Indonesia

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Key Requirements PROMPT example:

Marketing Rights Agreement

"I need a Marketing Rights Agreement for my tech startup to grant exclusive digital marketing rights to a marketing agency in Indonesia for our mobile app, starting January 2025, with specific provisions for social media marketing and performance-based compensation."

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Document background
A Marketing Rights Agreement is essential for businesses operating in Indonesia who wish to formally delegate or acquire marketing rights for products, services, or brands. This document is particularly relevant in the Indonesian market context, where specific regulations govern marketing activities, including Law No. 8 of 1999 on Consumer Protection and Law No. 32 of 2002 on Broadcasting. The agreement typically covers various aspects such as territorial rights, approved marketing channels, compliance with local regulations, and performance requirements. It's commonly used when companies want to expand their market presence through third-party marketing entities or when establishing strategic marketing partnerships. The document must comply with Indonesian civil law principles and address specific local requirements regarding advertising standards, data protection, and digital marketing regulations.
Suggested Sections

1. Parties: Identification and details of the contracting parties - rights holder and marketing rights recipient

2. Background: Context of the agreement, including brief description of the business relationship and purpose

3. Definitions: Definitions of key terms used throughout the agreement, including Territory, Marketing Materials, Products/Services

4. Grant of Rights: Specific marketing rights being granted, including scope, territory, and duration

5. Term and Termination: Duration of the agreement, renewal terms, and termination conditions

6. Marketing Obligations: Rights recipient's obligations regarding marketing activities, minimum requirements, and standards

7. Approval Process: Procedures for obtaining approval for marketing materials and campaigns

8. Intellectual Property Rights: Protection and usage of trademarks, copyrights, and other IP in marketing activities

9. Compliance: Obligations to comply with applicable laws, regulations, and industry standards

10. Reporting and Performance: Requirements for reporting marketing activities and measuring performance

11. Financial Terms: Payment terms, fees, or revenue sharing arrangements

12. Representations and Warranties: Standard representations and warranties from both parties

13. Confidentiality: Protection of confidential information exchanged during the relationship

14. General Provisions: Standard legal provisions including governing law, dispute resolution, and notices

Optional Sections

1. Exclusivity: Terms of exclusive marketing rights, if applicable

2. Digital Marketing Rights: Specific provisions for digital and social media marketing, if included

3. Sub-licensing: Rights and conditions for sub-licensing marketing rights to third parties

4. Minimum Performance Requirements: Specific performance targets or minimum marketing spend requirements

5. Co-branding Rights: Terms for co-branding arrangements and brand association

6. Data Protection: Specific provisions for handling customer data in marketing activities

7. Force Majeure: Provisions for unforeseen circumstances affecting marketing activities

8. Insurance: Requirements for insurance coverage related to marketing activities

Suggested Schedules

1. Schedule 1 - Marketing Territory: Detailed description of geographical areas covered by the marketing rights

2. Schedule 2 - Approved Marketing Materials: List of pre-approved marketing materials and templates

3. Schedule 3 - Brand Guidelines: Detailed brand usage guidelines and requirements

4. Schedule 4 - Fee Structure: Detailed breakdown of fees, commissions, or revenue sharing arrangements

5. Schedule 5 - Performance Metrics: Specific KPIs and performance measurement criteria

6. Schedule 6 - Approval Process Flowchart: Detailed workflow for marketing materials approval

7. Appendix A - Sample Report Templates: Templates for required marketing activity reports

8. Appendix B - Contact Details: Key contact persons for both parties for various functions

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions





















































Clauses



































Relevant Industries

Retail

Consumer Goods

Entertainment

Media

Technology

Sports

Fashion

Food and Beverage

Telecommunications

E-commerce

Healthcare

Education

Financial Services

Hospitality

Automotive

Relevant Teams

Legal

Marketing

Business Development

Commercial

Compliance

Brand Management

Digital Marketing

Operations

Partnership Management

Contract Administration

Relevant Roles

Marketing Director

Chief Marketing Officer

Business Development Manager

Legal Counsel

Commercial Director

Brand Manager

Licensing Manager

Marketing Rights Manager

Contract Administrator

Compliance Officer

Marketing Operations Manager

Partnership Manager

Digital Marketing Manager

Regional Marketing Director

Chief Commercial Officer

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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