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Marketing Partner Agreement

Marketing Partner Agreement Template for Indonesia

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Key Requirements PROMPT example:

Marketing Partner Agreement

"I need a Marketing Partner Agreement under Indonesian law for appointing a digital marketing agency to manage our social media presence and online advertising campaigns starting January 2025, with strict data protection requirements and performance-based compensation structure."

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Document background
The Marketing Partner Agreement serves as a crucial legal framework for businesses operating in Indonesia who wish to establish formal marketing collaborations. This document is essential when engaging external marketing partners, agencies, or consultants to promote products, services, or brands in the Indonesian market. It ensures compliance with Indonesian regulations including the Consumer Protection Law, Trade Law, and Electronic Information and Transactions Law. The agreement typically covers key aspects such as marketing scope, brand usage guidelines, compensation structures, compliance requirements, and protection of intellectual property rights. It's particularly important in today's digital age where marketing activities span multiple channels and must adhere to evolving Indonesian regulatory requirements around advertising, consumer protection, and data privacy.
Suggested Sections

1. Parties: Identification of the contracting parties with full legal names and addresses

2. Background: Context of the agreement and brief description of the business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment and detailed scope of marketing services

5. Rights and Obligations: Detailed responsibilities of both parties

6. Marketing Guidelines and Brand Usage: Rules for using brands, trademarks, and marketing materials

7. Compliance Requirements: Compliance with Indonesian laws, advertising standards, and consumer protection

8. Compensation and Payment Terms: Fee structure, payment schedule, and related financial terms

9. Confidentiality: Protection of confidential information and trade secrets

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and IP

11. Term and Termination: Duration of agreement and termination provisions

12. Representations and Warranties: Standard legal guarantees from both parties

13. Limitation of Liability: Limits on liability and indemnification provisions

14. Dispute Resolution: Process for resolving disputes under Indonesian law

15. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law

Optional Sections

1. Data Protection and Privacy: Required if marketing activities involve personal data collection and processing

2. Non-Compete: Optional restrictions on working with competitors

3. Performance Metrics: Include if specific KPIs or performance targets are required

4. Territory Restrictions: Required if marketing activities are limited to specific geographic areas

5. Insurance Requirements: Include if specific insurance coverage is required

6. Audit Rights: Optional clause for reviewing marketing performance and compliance

7. Force Majeure: Optional protection against unforeseen circumstances

8. Anti-Corruption Compliance: Required for relationships with high compliance requirements

Suggested Schedules

1. Schedule 1 - Service Scope: Detailed description of marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, commissions, and payment terms

3. Schedule 3 - Brand Guidelines: Specific requirements for brand usage and marketing materials

4. Schedule 4 - Marketing Territories: List of approved geographic areas for marketing activities

5. Schedule 5 - Approved Marketing Channels: List of authorized marketing channels and platforms

6. Schedule 6 - Performance Metrics: Specific KPIs and measurement criteria

7. Schedule 7 - Compliance Checklist: Detailed compliance requirements under Indonesian law

8. Appendix A - Sample Marketing Materials: Templates or examples of approved marketing materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions

















































Clauses












































Relevant Industries

Retail

E-commerce

Technology

Consumer Goods

Fashion and Apparel

Food and Beverage

Financial Services

Healthcare

Education

Travel and Tourism

Entertainment

Real Estate

Telecommunications

Automotive

Manufacturing

Relevant Teams

Legal

Marketing

Business Development

Compliance

Commercial

Brand Management

Digital Marketing

Corporate Communications

Partnerships

Operations

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Business Development Manager

Legal Counsel

Compliance Officer

Partnership Manager

Digital Marketing Manager

Contract Manager

Commercial Director

Marketing Operations Manager

Brand Communications Manager

Channel Marketing Manager

Marketing Compliance Officer

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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