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Cooperative Marketing Agreement

Cooperative Marketing Agreement Template for Indonesia

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Key Requirements PROMPT example:

Cooperative Marketing Agreement

"I need a Cooperative Marketing Agreement for a partnership between my Indonesian e-commerce platform and a local fintech company, focusing on digital marketing campaigns and social media promotions starting March 2025, with specific provisions for data sharing and online payment integration."

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Document background
The Cooperative Marketing Agreement is essential for businesses seeking to establish formal marketing collaborations in Indonesia while ensuring compliance with local regulations. This document is typically used when companies wish to combine their marketing resources, expertise, and market presence to achieve mutual business objectives. It becomes particularly relevant in situations where parties need to clearly define their marketing responsibilities, protect their intellectual property, and establish clear guidelines for joint promotional activities. The agreement must comply with Indonesian laws including Law No. 5 of 1999 on Anti-Monopoly and Unfair Business Competition, Law No. 8 of 1999 on Consumer Protection, and relevant advertising and digital transaction regulations. It serves as a comprehensive framework for managing everything from budget allocation to performance measurement in marketing collaborations.
Suggested Sections

1. Parties: Identifies and provides full details of the cooperating parties

2. Background: Explains the context and purpose of the marketing cooperation

3. Definitions: Defines key terms used throughout the agreement

4. Scope of Cooperation: Outlines the specific marketing activities and territories covered

5. Term and Termination: Specifies duration, renewal options, and termination conditions

6. Rights and Obligations: Details the responsibilities and commitments of each party

7. Marketing Standards: Sets quality standards and requirements for marketing activities

8. Brand Usage: Governs use of trademarks, logos, and brand guidelines

9. Budget and Cost Sharing: Specifies financial arrangements and cost allocation

10. Reporting and Evaluation: Establishes monitoring and performance assessment procedures

11. Confidentiality: Protects sensitive business information shared during cooperation

12. Intellectual Property: Addresses ownership and usage of marketing materials and IP

13. Representations and Warranties: Contains standard legal assurances from both parties

14. Governing Law and Dispute Resolution: Specifies Indonesian law application and dispute handling

15. General Provisions: Includes standard boilerplate clauses

Optional Sections

1. Digital Marketing Provisions: Include when cooperation involves online marketing activities

2. Social Media Management: Add when social media platforms are part of marketing strategy

3. Data Protection: Include when handling customer data or personal information

4. Content Creation and Approval: Add when agreement involves joint content development

5. Third-Party Contractors: Include when external agencies or contractors will be involved

6. Sales Targets: Add when specific performance metrics are required

7. Commission Structure: Include when revenue sharing or commission-based arrangements apply

8. Training and Support: Add when parties need to provide training on products/services

9. Halal Compliance: Include for food, beverage, or relevant product marketing

Suggested Schedules

1. Marketing Territory Map: Detailed description of geographical coverage areas

2. Brand Guidelines: Comprehensive brand usage rules and specifications

3. Marketing Budget: Detailed breakdown of planned marketing expenditure

4. Marketing Calendar: Timeline of planned marketing activities and campaigns

5. Approved Marketing Materials: List and examples of pre-approved marketing content

6. Performance Metrics: Specific KPIs and measurement criteria

7. Contact Details: List of key personnel and their responsibilities

8. Standard Operating Procedures: Detailed processes for marketing activities

9. Commission Calculations: Formula and examples for commission-based arrangements

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






































Clauses



































Relevant Industries

Retail

Consumer Goods

Food and Beverage

Technology

E-commerce

Fashion and Apparel

Healthcare

Telecommunications

Financial Services

Entertainment

Automotive

Tourism and Hospitality

Education

Real Estate

Relevant Teams

Marketing

Legal

Business Development

Commercial

Brand Management

Digital Marketing

Communications

Compliance

Sales

Product Management

Corporate Affairs

Operations

Relevant Roles

Marketing Director

Chief Marketing Officer

Business Development Manager

Brand Manager

Marketing Manager

Legal Counsel

Commercial Director

Partnership Manager

Digital Marketing Manager

Communications Director

Compliance Officer

General Manager

Chief Executive Officer

Sales Director

Product Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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