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The Social Media Marketing Agreement is essential for businesses operating in Indonesia who wish to engage professional social media marketing services. This document is particularly relevant in today's digital age where social media presence is crucial for business success. It provides a legal framework compliant with Indonesian regulations, including the ITE Law and Personal Data Protection Law, while establishing clear terms for social media marketing services. The agreement is designed to protect both parties' interests by clearly defining service scope, deliverables, performance metrics, content ownership, and data privacy requirements. It's commonly used when engaging external marketing agencies, consultants, or freelancers for managing social media presence, and includes provisions for content creation, campaign management, performance reporting, and crisis handling.

1. Parties: Identification of the service provider (marketing agency) and the client, including their legal details and registered addresses

2. Background: Context of the agreement and brief overview of the intended social media marketing services

3. Definitions: Definitions of key terms used throughout the agreement, including technical social media terms and marketing metrics

4. Scope of Services: Detailed description of social media marketing services to be provided, including platforms covered and types of content

5. Term and Timeline: Duration of the agreement and key delivery milestones

6. Service Provider Obligations: Specific responsibilities of the marketing agency, including content creation, posting schedules, and reporting

7. Client Obligations: Client's responsibilities including providing necessary materials, approvals, and access to accounts

8. Fees and Payment Terms: Pricing structure, payment schedule, and any additional costs

9. Intellectual Property Rights: Ownership and usage rights of content created during the engagement

10. Data Privacy and Protection: Compliance with Indonesian data protection laws and handling of personal data

11. Confidentiality: Protection of confidential information shared during the engagement

12. Performance Metrics: Key performance indicators (KPIs) and measurement criteria

13. Termination: Conditions and process for ending the agreement

14. Governing Law and Dispute Resolution: Application of Indonesian law and dispute resolution procedures

15. General Provisions: Standard legal clauses including force majeure, notices, and amendments