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Endorsement Contract Template for Singapore

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Key Requirements PROMPT example:

Endorsement Contract

"I need an Endorsement Contract for engaging a local fitness influencer with 500,000+ followers to promote our new sports drink brand in Singapore, including monthly Instagram posts and quarterly live events starting March 2025."

Document background
The Endorsement Contract serves as a crucial legal framework for managing brand ambassador relationships in Singapore's dynamic marketing landscape. This document is essential when companies seek to engage individuals with public influence to promote their products or services. The contract addresses key commercial and legal aspects such as endorsement scope, compensation, exclusivity, and compliance with Singapore's advertising regulations. It typically includes specific provisions for social media usage, content approval processes, and moral conduct requirements. The document ensures both parties understand their obligations while complying with Singapore's legal requirements for commercial endorsements.
Suggested Sections

1. Parties: Identification of the endorser and the company/brand

2. Background: Context of the endorsement relationship and general purpose

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of endorsement activities and deliverables

5. Term and Termination: Duration of agreement and termination conditions

6. Compensation: Payment terms, amounts, and schedule

7. Intellectual Property Rights: Usage rights and ownership of content

8. Morality Clause: Behavioral expectations and consequences of breach

Optional Sections

1. Exclusivity: Restrictions on endorsing competing brands - use when exclusive endorsement is required

2. Social Media Guidelines: Specific rules for social media posts - use when endorsement includes social media activities

3. Performance Metrics: Specific KPIs and measurement criteria - use when compensation is tied to performance

Suggested Schedules

1. Schedule A - Compensation Details: Detailed breakdown of payment structure and milestones

2. Schedule B - Approved Products/Services: List of specific products/services covered by the endorsement

3. Schedule C - Content Guidelines: Specific requirements for endorsement content and brand guidelines

4. Schedule D - Approval Process: Steps and timelines for content approval

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions































Clauses






























Industries

Contract Law: Chapter 53B of Singapore Statutes - Fundamental legislation governing formation and enforcement of contracts in Singapore

Civil Law Act: Chapter 43 of Singapore Statutes - Provides foundational legal principles for civil matters including contractual relationships

Electronic Transactions Act: Legislation governing the formation and validity of electronic contracts and digital signatures in Singapore

Singapore Code of Advertising Practice: Guidelines set by ASAS governing advertising standards and practices in Singapore

Interactive Marketing Communication & Social Media Guidelines: ASAS guidelines specifically addressing social media and interactive marketing communications

Broadcasting Act: Legislation governing broadcast media and related endorsements in Singapore

Internet Code of Practice: Regulations specifically governing online content and endorsements in Singapore

Consumer Protection (Fair Trading) Act: Legislation protecting consumers against unfair practices and ensuring fair trading standards

Consumer Protection (Trade Descriptions and Safety Requirements) Act: Legislation ensuring accurate product descriptions and safety standards in trade

Personal Data Protection Act 2012: Comprehensive legislation governing the collection, use, and disclosure of personal data in Singapore

CCCS Influencer Marketing Guidelines: Guidelines by Competition and Consumer Commission of Singapore specifically addressing influencer marketing practices

Trade Marks Act: Legislation protecting trademarks and governing their use in commercial activities including endorsements

Copyright Act: Legislation protecting intellectual property rights and creative works in endorsement contexts

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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