Sales And Marketing Agreement

Sales And Marketing Agreement Template for Singapore

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Key Requirements PROMPT example:

"I need a Sales And Marketing Agreement for my Singapore-based software company to engage a marketing agency to promote our products across Southeast Asia, with performance-based commission structure and strict data protection requirements, starting from March 2025."

Document background

The Sales And Marketing Agreement is essential for businesses operating in Singapore seeking to formalize their sales and marketing arrangements. This document is particularly relevant when a company wants to engage external parties for sales and marketing activities while maintaining control over their brand and commercial interests. The agreement ensures compliance with Singapore's legal framework, including data protection requirements, competition laws, and advertising regulations. It typically includes detailed provisions for compensation, territory rights, performance expectations, and intellectual property protection.

Suggested Sections

1. Parties: Identification and details of the contracting parties (Principal and Sales/Marketing Agent)

2. Background: Context of the agreement and brief description of the business relationship

3. Definitions: Key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment and detailed scope of sales/marketing services

5. Territory and Exclusivity: Geographical scope and exclusivity provisions

6. Compensation: Commission structure, payment terms, and expenses

7. Obligations of the Parties: Responsibilities and duties of both parties

8. Term and Termination: Duration of agreement and termination provisions

9. Confidentiality: Protection of confidential information

10. Governing Law: Applicable law and jurisdiction

Optional Sections

1. Performance Targets: Specific sales/marketing targets and KPIs - used when performance-based compensation or continued engagement is tied to specific metrics

2. Training and Support: Details of training and support provided by principal - used when significant product knowledge or training is required

3. Marketing Materials: Provisions regarding creation and approval of marketing materials - used when agent will be creating marketing materials

4. Data Protection: PDPA compliance and data handling requirements - used when personal data processing is involved

5. Non-Competition: Restrictions on competing activities - used when protecting against competition is crucial

Suggested Schedules

1. Schedule 1: Products/Services: Detailed list of products/services covered by the agreement

2. Schedule 2: Commission Structure: Detailed breakdown of commission rates and calculation methods

3. Schedule 3: Territory: Detailed description of geographical territory

4. Schedule 4: Performance Metrics: Detailed KPIs and measurement criteria

5. Schedule 5: Marketing Guidelines: Brand guidelines and marketing requirements

6. Schedule 6: Reporting Templates: Standard forms for performance reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Consumer Goods
Technology
Professional Services
Manufacturing
Retail

Relevant Teams

Sales
Marketing
Legal
Finance
Business Development

Relevant Roles

Sales Director
Marketing Manager
Business Development Manager
Commercial Director
Chief Revenue Officer

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Let's create your Sales And Marketing Agreement

Authors

Alex Denne

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