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1. Performance Metrics: Specific KPIs and measurement criteria - include when services are performance-based

2. Social Media Management: Specific terms for social media marketing - include when social media services are part of scope

3. Content Creation and Approval: Detailed process for content creation and client approval - include for content marketing services

4. Influencer Marketing: Terms governing influencer collaboration - include when influencer marketing is part of scope

5. International Marketing: Specific provisions for cross-border marketing - include for international campaigns

6. Agency of Record: Exclusive marketing agency provisions - include when establishing exclusive relationship

7. Success Fees: Performance-based compensation terms - include when success fees are part of compensation

8. Competitive Restrictions: Non-compete and exclusivity provisions - include when restricting work with competitors

1. Schedule A - Scope of Services: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule B - Fee Schedule: Detailed pricing, payment terms, and expense policies

3. Schedule C - Key Personnel: List of key team members and their roles

4. Schedule D - Brand Guidelines: Client's branding requirements and style guide

5. Schedule E - Approval Process: Detailed workflow for campaign and content approval

6. Schedule F - Service Level Agreement: Performance standards and response times

7. Appendix 1 - Data Processing Agreement: GDPR-compliant data processing terms

8. Appendix 2 - Marketing Calendar: Planned marketing activities and campaign schedule