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The Marketing Consent Form is essential for businesses operating in Belgium that wish to engage in direct marketing activities while ensuring compliance with both EU and Belgian data protection laws. This document becomes necessary when organizations plan to collect and process personal data for marketing purposes, requiring explicit consent under GDPR Article 7 and the Belgian Data Protection Act. The form must be presented before any marketing communications begin and should be updated when significant changes occur in data processing practices. It serves as both a legal compliance tool and a trust-building mechanism with customers, clearly documenting their marketing preferences and consent choices.

1. Data Controller Information: Full details of the organization collecting consent, including company name, registration number, address, and contact details

2. Data Subject Information: Fields for the individual's identification details

3. Purpose of Processing: Clear explanation of how the personal data will be used for marketing purposes

4. Types of Marketing Communications: Specific description of marketing channels to be used (email, SMS, phone, post, etc.)

5. Data Collection and Usage: Description of what personal data will be collected and how it will be used

6. Rights of the Data Subject: Explanation of rights under GDPR including withdrawal of consent, access, rectification, erasure

7. Duration of Consent: Information about how long the consent will remain valid

8. Consent Declaration: Clear, unambiguous consent statement with checkbox(es) for opt-in

9. Signature Block: Space for date and signature/electronic confirmation