The Marketing Consent Form is a crucial document required for businesses operating in Indonesia that engage in marketing activities involving personal data processing. It serves as a legal mechanism to comply with Indonesia's Personal Data Protection Law (PDP Law) and related regulations, which mandate obtaining explicit consent before processing personal data for marketing purposes. The form should be used whenever a business intends to collect, process, or use personal data for marketing communications, customer profiling, or promotional activities. It typically includes details about data collection purposes, processing methods, data subject rights, and consent withdrawal procedures. The document is particularly important given Indonesia's strengthened data protection framework and increased focus on consumer privacy rights.
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1. Company Information: Details of the company collecting consent, including legal name, registration number, and contact information
2. Personal Data Collection: Clear list of personal data types being collected and processed
3. Purpose of Data Processing: Detailed explanation of how the personal data will be used for marketing purposes
4. Consent Declaration: Clear statement of consent and checkboxes for specific marketing activities
5. Data Subject Rights: Explanation of rights under Indonesian PDP Law, including right to access, correct, and delete data
6. Consent Withdrawal: Process for withdrawing consent and relevant contact information
7. Data Retention Period: Information about how long the personal data will be stored
8. Signature Block: Space for date and signature (physical or electronic) of the data subject
1. International Data Transfer: Required when personal data may be transferred outside Indonesia
2. Third-Party Sharing: Required when data will be shared with marketing partners or third-party service providers
3. Special Categories of Data: Required when collecting sensitive personal data as defined in PDP Law
4. Children's Data Processing: Required when marketing activities might involve collecting data from minors
5. Automated Decision Making: Required when using automated profiling or decision-making for marketing purposes
1. Schedule A: Types of Marketing Communications: Detailed list of marketing channels and communication types (email, SMS, phone, postal mail, etc.)
2. Schedule B: Marketing Partners: List of third-party marketing partners and service providers who may receive the data
3. Schedule C: Privacy Policy: Detailed privacy policy or link to the current privacy policy
4. Schedule D: Data Security Measures: Overview of security measures implemented to protect personal data
Authors
Relevant legal definitions
Clauses
Relevant Industries
Retail
E-commerce
Financial Services
Healthcare
Technology
Telecommunications
Education
Travel and Hospitality
Real Estate
Professional Services
Consumer Goods
Media and Entertainment
Relevant Teams
Legal
Marketing
Compliance
Data Protection
Customer Relations
Digital Marketing
Sales
Information Technology
Business Development
Customer Experience
Relevant Roles
Chief Marketing Officer
Data Protection Officer
Marketing Manager
Legal Counsel
Compliance Officer
Privacy Manager
Digital Marketing Manager
Customer Relations Manager
Marketing Communications Director
Business Development Manager
Sales Director
Customer Experience Manager
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