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1. Parties: Identification of the service provider and client with full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed outline of digital marketing services to be provided
5. Term and Termination: Duration of the agreement and conditions for termination
6. Payment Terms: Fee structure, payment schedule, and billing procedures
7. Service Provider Obligations: Specific responsibilities and commitments of the digital marketing agency
8. Client Obligations: Client's responsibilities including provision of materials and approvals
9. Intellectual Property Rights: Ownership and usage rights of content, materials, and campaign assets
10. Confidentiality: Protection of confidential information and trade secrets
11. Data Protection and Privacy: Compliance with data protection laws and handling of personal information
12. Performance Metrics: Key performance indicators and reporting requirements
13. Representations and Warranties: Parties' assurances regarding their capacity and service quality
14. Limitation of Liability: Limits on parties' liability and exclusions
15. Force Majeure: Provisions for unforeseen circumstances affecting service delivery
16. Governing Law and Jurisdiction: Specification of Pakistani law as governing law and jurisdiction for disputes
17. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment
1. Social Media Management: Specific terms for social media account management and posting schedules
2. Content Creation Rights: Detailed provisions for content creation, approval processes, and ownership
3. SEO Services: Specific terms for search engine optimization services and rankings
4. Third-Party Platforms: Terms regarding use of third-party marketing platforms and tools
5. Crisis Management: Procedures for handling social media crises or negative publicity
6. Influencer Collaboration: Terms for managing influencer partnerships and campaigns
7. Agency of Record: Terms establishing the agency as the primary marketing service provider
8. Non-Compete: Restrictions on working with competing clients
9. White Labeling: Terms for white-label service provision if agency works under client's brand
1. Schedule A - Service Specifications: Detailed breakdown of specific digital marketing services and deliverables
2. Schedule B - Fee Structure: Detailed pricing, payment terms, and additional costs
3. Schedule C - KPI Metrics: Specific performance indicators and measurement criteria
4. Schedule D - Approved Platforms: List of approved marketing platforms and tools
5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines
6. Schedule F - Content Calendar: Template and guidelines for content planning and posting
7. Appendix 1 - Service Level Agreement: Specific service levels, response times, and performance standards
8. Appendix 2 - Data Processing Agreement: Detailed terms for handling personal data in compliance with laws
E-commerce
Retail
Technology
Financial Services
Healthcare
Education
Real Estate
Hospitality
Manufacturing
Professional Services
Media and Entertainment
Telecommunications
Consumer Goods
Non-Profit Organizations
Start-ups
Legal
Marketing
Digital
Procurement
Operations
Compliance
Finance
Business Development
Communications
Brand Management
Content Creation
Social Media
E-commerce
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Brand Manager
Social Media Manager
Content Manager
Digital Strategy Director
Business Development Manager
Legal Counsel
Procurement Manager
Operations Manager
Agency Account Manager
E-commerce Manager
Communications Director
Compliance Officer
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