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Digital Marketing Services Agreement for Pakistan

Digital Marketing Services Agreement Template for Pakistan

A comprehensive legal agreement governed by Pakistani law that establishes the terms and conditions for digital marketing services between a service provider and a client. The document outlines specific digital marketing deliverables, performance metrics, payment terms, and compliance requirements with Pakistani electronic commerce and data protection regulations. It includes provisions for social media management, content creation, digital advertising, and other online marketing services while ensuring alignment with local legal frameworks including the Electronic Transactions Ordinance 2002 and relevant cyber laws.

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Digital Marketing Services Agreement

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What is a Digital Marketing Services Agreement?

The Digital Marketing Services Agreement is essential for businesses operating in Pakistan's growing digital landscape. This document is used when a company (client) engages a professional digital marketing agency or service provider to manage their online presence and digital marketing campaigns. The agreement comprehensively covers various aspects of digital marketing services, including social media management, content creation, SEO, digital advertising, and performance metrics. It ensures compliance with Pakistani legislation, including the Electronic Transactions Ordinance 2002, Prevention of Electronic Crimes Act 2016, and relevant data protection laws. The document is particularly important given the increasing reliance on digital marketing channels and the need for clear contractual frameworks in Pakistan's evolving digital economy.

What sections should be included in a Digital Marketing Services Agreement?

1. Parties: Identification of the service provider and client with full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed outline of digital marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Payment Terms: Fee structure, payment schedule, and billing procedures

7. Service Provider Obligations: Specific responsibilities and commitments of the digital marketing agency

8. Client Obligations: Client's responsibilities including provision of materials and approvals

9. Intellectual Property Rights: Ownership and usage rights of content, materials, and campaign assets

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection and Privacy: Compliance with data protection laws and handling of personal information

12. Performance Metrics: Key performance indicators and reporting requirements

13. Representations and Warranties: Parties' assurances regarding their capacity and service quality

14. Limitation of Liability: Limits on parties' liability and exclusions

15. Force Majeure: Provisions for unforeseen circumstances affecting service delivery

16. Governing Law and Jurisdiction: Specification of Pakistani law as governing law and jurisdiction for disputes

17. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

What sections are optional to include in a Digital Marketing Services Agreement?

1. Social Media Management: Specific terms for social media account management and posting schedules

2. Content Creation Rights: Detailed provisions for content creation, approval processes, and ownership

3. SEO Services: Specific terms for search engine optimization services and rankings

4. Third-Party Platforms: Terms regarding use of third-party marketing platforms and tools

5. Crisis Management: Procedures for handling social media crises or negative publicity

6. Influencer Collaboration: Terms for managing influencer partnerships and campaigns

7. Agency of Record: Terms establishing the agency as the primary marketing service provider

8. Non-Compete: Restrictions on working with competing clients

9. White Labeling: Terms for white-label service provision if agency works under client's brand

What schedules should be included in a Digital Marketing Services Agreement?

1. Schedule A - Service Specifications: Detailed breakdown of specific digital marketing services and deliverables

2. Schedule B - Fee Structure: Detailed pricing, payment terms, and additional costs

3. Schedule C - KPI Metrics: Specific performance indicators and measurement criteria

4. Schedule D - Approved Platforms: List of approved marketing platforms and tools

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Schedule F - Content Calendar: Template and guidelines for content planning and posting

7. Appendix 1 - Service Level Agreement: Specific service levels, response times, and performance standards

8. Appendix 2 - Data Processing Agreement: Detailed terms for handling personal data in compliance with laws

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Pakistan

Document Type

Agency Agreement

Cost

Free to use
Relevant legal definitions


















































Clauses













































Relevant Industries

E-commerce

Retail

Technology

Financial Services

Healthcare

Education

Real Estate

Hospitality

Manufacturing

Professional Services

Media and Entertainment

Telecommunications

Consumer Goods

Non-Profit Organizations

Start-ups

Relevant Teams

Legal

Marketing

Digital

Procurement

Operations

Compliance

Finance

Business Development

Communications

Brand Management

Content Creation

Social Media

E-commerce

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Brand Manager

Social Media Manager

Content Manager

Digital Strategy Director

Business Development Manager

Legal Counsel

Procurement Manager

Operations Manager

Agency Account Manager

E-commerce Manager

Communications Director

Compliance Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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