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Creative Retainer Agreement
"Need a Creative Retainer Agreement for our digital agency to provide monthly social media content and brand design services to a multinational tech company, with a monthly budget of $15,000 and strict IP transfer requirements, starting March 2025."
1. Parties: Identification and details of the service provider and client
2. Background: Context of the agreement and brief description of the parties' intentions
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of creative services to be provided
5. Term and Renewal: Duration of the agreement and renewal terms
6. Payment Terms: Retainer fee, payment schedule, and additional costs
7. Intellectual Property Rights: Ownership and transfer of IP created during the engagement
8. Confidentiality: Protection of confidential information
9. Termination: Conditions for ending the agreement
1. Non-Compete: Restrictions on working with competitors (include when protecting market position is crucial)
2. Service Level Agreement: Specific performance metrics and standards (include for complex or high-value retainers)
3. Insurance: Required insurance coverage (include for high-risk creative projects)
4. Data Protection: PDPA compliance measures (include when handling personal data)
1. Schedule 1 - Scope of Work: Detailed breakdown of services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment terms
3. Schedule 3 - Service Levels: Performance metrics and response times
4. Schedule 4 - Key Personnel: List of key team members and their roles
5. Appendix A - Brand Guidelines: Client's branding requirements and specifications
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