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The White Label Reseller Agreement is essential for businesses looking to expand their market presence through partner channels while maintaining brand control. This document type is particularly relevant in the Austrian market, where it must comply with both national commercial laws and EU regulations. It's commonly used when a company wants to provide its products or services to another business that will rebrand and resell them as their own. The agreement covers crucial aspects such as intellectual property rights, territory definitions, quality control, pricing structures, and compliance with Austrian and EU data protection laws. It's particularly important for technology companies, service providers, and businesses with scalable solutions that can be white-labeled. The document includes specific provisions required under Austrian law (UGB and ABGB) while ensuring compliance with EU regulations such as GDPR and competition law.

1. Parties: Identification of the supplier and reseller, including full legal names and registered addresses

2. Background: Context of the agreement, including brief description of the supplier's business, products/services, and the purpose of the white label arrangement

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Appointment and Territory: Terms of reseller appointment, exclusivity status, and defined territorial limits

5. License Grant: Scope of rights granted to resell products/services under reseller's own brand

6. Intellectual Property Rights: Protection and usage rights of supplier's IP, including trademark and white labeling provisions

7. Supply of Products/Services: Terms governing the ordering process, delivery, and acceptance of products/services

8. Prices and Payment: Pricing structure, payment terms, invoicing, and related financial obligations

9. Quality Standards: Required quality standards, compliance requirements, and quality control processes

10. Marketing and Promotion: Guidelines for marketing the white-labeled products/services

11. Confidentiality: Protection of confidential information and trade secrets

12. Data Protection: GDPR compliance and data handling requirements

13. Warranties and Indemnities: Warranties provided by both parties and indemnification obligations

14. Term and Termination: Duration of agreement, renewal terms, and termination provisions

15. Post-Termination: Obligations and rights of parties after agreement termination

16. General Provisions: Standard boilerplate clauses including force majeure, notices, and governing law