Document background
This Endorsement Contract template is designed for use under Danish law when establishing a formal endorsement relationship between a brand and an influencer, celebrity, or public figure. The document is essential for companies seeking to engage in influencer marketing or celebrity endorsements while ensuring compliance with Danish marketing laws, consumer protection regulations, and EU requirements. It covers crucial aspects such as usage rights, content approval processes, compensation structures, exclusivity provisions, and compliance with marketing regulations. The contract is particularly relevant in today's digital marketing landscape, where influencer endorsements are increasingly scrutinized by regulatory authorities. It includes specific provisions addressing social media requirements, content guidelines, and crisis management protocols, all tailored to meet Danish legal standards while protecting both parties' interests.
