The Market Research Agreement is essential for businesses operating in Hong Kong that need to commission professional market research services. This document is used when a company requires formal market research, consumer insights, or industry analysis, and wants to engage a specialized research provider. It covers crucial aspects such as research methodology, data collection practices, compliance with Hong Kong privacy laws, intellectual property rights, and delivery of research findings. The agreement is particularly important given Hong Kong's strict data protection regime and its position as a major business hub in Asia. It includes specific provisions for protecting confidential information, managing research participants' data, and ensuring compliance with local regulations while maintaining professional research standards.
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1. Parties: Identification of the client and market research company, including full legal names and registered addresses
2. Background: Context of the agreement and brief overview of the research project objectives
3. Definitions: Definitions of key terms used throughout the agreement, including technical research terminology
4. Scope of Services: Detailed description of the market research services to be provided, including methodology and approach
5. Client Obligations: Responsibilities of the client, including provision of information and cooperation requirements
6. Research Company Obligations: Core obligations of the research company, including quality standards and professional conduct
7. Data Protection and Privacy: Compliance with privacy laws and handling of personal data collected during research
8. Confidentiality: Protection of confidential information and research findings
9. Intellectual Property Rights: Ownership and usage rights of research outputs and methodologies
10. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms
11. Term and Termination: Duration of the agreement and circumstances for termination
12. Liability and Indemnification: Limitations of liability and indemnification provisions
13. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law
1. International Data Transfer: Required when research involves cross-border data transfers or international participants
2. Participant Management: Needed when research involves direct interaction with consumer participants
3. Subcontracting: Include when the research company may need to engage third-party service providers
4. Insurance: Specific insurance requirements for high-risk or large-scale research projects
5. Change Control: For complex projects where scope changes are likely to occur
6. Service Levels: When specific performance metrics need to be maintained
7. Force Majeure: Detailed force majeure provisions for long-term or high-value research projects
8. Ethics and Compliance: For research involving sensitive subjects or regulated industries
1. Research Specification: Detailed scope of work, methodology, and technical specifications
2. Timeline and Deliverables: Project timeline, milestones, and specific deliverables
3. Fee Schedule: Detailed breakdown of fees, expenses, and payment milestones
4. Data Protection Protocol: Specific procedures for handling personal data and ensuring privacy compliance
5. Research Team: Key personnel and their roles in the project
6. Quality Standards: Specific quality control measures and standards to be followed
7. Reporting Templates: Format and structure of research reports and other deliverables
8. Service Level Requirements: Detailed performance metrics and service level agreements if applicable
Relevant legal definitions
Clauses
Relevant Industries
Retail
Financial Services
Technology
Consumer Goods
Healthcare
Telecommunications
Media and Entertainment
Professional Services
Manufacturing
E-commerce
Education
Real Estate
Relevant Teams
Legal
Marketing
Market Research
Business Development
Strategy
Procurement
Commercial
Data Protection
Consumer Insights
Business Intelligence
Relevant Roles
Chief Marketing Officer
Market Research Manager
Business Development Director
Product Manager
Brand Manager
Marketing Director
Strategy Director
Commercial Director
Legal Counsel
Procurement Manager
Data Protection Officer
Research Director
Consumer Insights Manager
Marketing Analytics Manager
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