A Proposal Asking For Sponsorship is a crucial business document used when an organization seeks financial or in-kind support from potential sponsors for events, projects, or initiatives. Under Indonesian jurisdiction, these proposals must align with various legal frameworks, including the Civil Code (KUHPerdata), tax regulations, and advertising laws. The document serves as the initial step in establishing a sponsorship relationship, presenting the value proposition while ensuring compliance with local legal requirements. It typically includes comprehensive information about the requesting organization, detailed sponsorship opportunities, benefit packages, marketing plans, and budget allocations. This type of proposal is particularly important in Indonesia's business environment, where formal documentation and clear value propositions are essential for successful sponsorship arrangements.
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1. Executive Summary: Brief overview of the sponsorship opportunity and key benefits
2. Organization Overview: Introduction to the requesting organization, including history, mission, and achievements
3. Project/Event Description: Detailed description of the event, project, or program requiring sponsorship
4. Sponsorship Opportunity: Clear outline of what is being requested and available sponsorship tiers/levels
5. Sponsor Benefits: Comprehensive list of benefits and value proposition for the sponsor
6. Target Audience: Description of the demographic and reach of the project/event
7. Marketing and Promotion Plan: Overview of how the sponsor's brand will be promoted
8. Budget: Clear breakdown of costs and how sponsorship funds will be used
9. Contact Information: Details of key contact persons for follow-up discussions
1. Past Success Stories: Include when there are previous successful sponsorships or events to showcase
2. Media Coverage: Add when the organization has received significant media attention
3. Research Data: Include when market research or impact studies are available to support the proposal
4. Social Impact: Add when the project has significant community or social benefit aspects
5. Sustainability Plan: Include for long-term projects or when showing long-term viability is important
6. Alternative Sponsorship Options: Add when flexible sponsorship arrangements are possible
7. Legal Compliance Statement: Include when dealing with regulated industries or government entities
1. Appendix A - Detailed Budget Breakdown: Itemized budget showing all costs and allocation of funds
2. Appendix B - Marketing Timeline: Detailed timeline of marketing and promotional activities
3. Appendix C - Sponsorship Packages: Detailed breakdown of different sponsorship tiers and benefits
4. Appendix D - Past Event Photos/Materials: Visual evidence of previous successful events or projects
5. Appendix E - Organization Credentials: Certificates, awards, and recognition documents
6. Appendix F - Media Kit: Press releases, media coverage, and promotional materials
7. Appendix G - Letter of Support: Supporting documents from key stakeholders or previous sponsors
Authors
Relevant legal definitions
Clauses
Relevant Industries
Events and Entertainment
Sports and Recreation
Education
Arts and Culture
Technology
Financial Services
Consumer Goods
Healthcare
Telecommunications
Media and Broadcasting
Retail
Automotive
Food and Beverage
Non-Profit
Professional Services
Relevant Teams
Marketing
Business Development
Corporate Communications
Events Management
Public Relations
Sales
Legal
Finance
Brand Management
Corporate Affairs
Sponsorship
Community Relations
Relevant Roles
Event Manager
Marketing Director
Sponsorship Coordinator
Business Development Manager
Corporate Communications Manager
Brand Manager
Partnerships Manager
Community Relations Manager
Public Relations Manager
Project Manager
Fundraising Manager
Sales Director
Chief Marketing Officer
Corporate Affairs Manager
Event Sponsorship Executive
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