This SLA Digital Marketing agreement is designed for use in the Nigerian business environment where organizations seek to formalize their digital marketing service arrangements with clear, measurable performance standards. The document is particularly relevant in today's digital-first business landscape where companies increasingly rely on professional digital marketing services for their online presence and customer engagement. It incorporates requirements from Nigerian regulations including the NDPR 2019, APCON guidelines, and relevant digital communication laws. The agreement is structured to protect both service providers and clients by clearly defining service scope, performance metrics, reporting requirements, and compliance obligations. It's especially useful for businesses establishing new digital marketing partnerships or formalizing existing relationships with specific service level commitments.
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1. Parties: Identification of the service provider and client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of technical terms, metrics, and key concepts used throughout the agreement
4. Scope of Services: Comprehensive outline of digital marketing services to be provided
5. Service Level Requirements: Specific performance metrics, targets, and minimum service levels
6. Response Times and Availability: Defined timeframes for service delivery and support availability
7. Performance Monitoring: Methods and tools for measuring and reporting service performance
8. Data Protection and Privacy: Compliance with NDPR and data protection requirements
9. Responsibilities: Detailed obligations of both service provider and client
10. Payment Terms: Fee structure, payment schedule, and billing procedures
11. Term and Termination: Duration of agreement and conditions for termination
12. Dispute Resolution: Procedures for handling disagreements and escalation protocols
13. Governing Law: Specification of Nigerian law as governing law and jurisdiction
1. Service Credits: Credit system for service level failures, used when specific performance penalties are required
2. Disaster Recovery: Procedures for handling major service disruptions, included for critical marketing services
3. Intellectual Property Rights: Detailed IP provisions when content creation is part of the services
4. Social Media Management: Specific terms for social media handling when included in service scope
5. Training and Support: Details of training provided to client's staff, if applicable
6. Third-Party Services: Terms relating to external tools or services used in delivery
7. Content Approval Process: Detailed workflow for content approval when content creation is included
1. Schedule A - Service Specifications: Detailed description of each digital marketing service and deliverables
2. Schedule B - Service Level Metrics: Specific KPIs, measurement methods, and target values
3. Schedule C - Rate Card: Detailed pricing for different service components and additional services
4. Schedule D - Reporting Templates: Standard formats for performance and activity reporting
5. Schedule E - Contact Details: Key personnel and escalation contacts for both parties
6. Appendix 1 - Technical Requirements: Technical specifications and platform requirements
7. Appendix 2 - Data Processing Agreement: Detailed terms for handling personal data in compliance with NDPR
Relevant legal definitions
Clauses
Relevant Industries
Retail
E-commerce
Financial Services
Technology
Healthcare
Education
Real Estate
Telecommunications
Hospitality
Manufacturing
Professional Services
Entertainment
FMCG
Banking
Relevant Teams
Marketing
Digital Operations
Brand Management
Content Creation
Social Media
Legal
Compliance
Customer Experience
Analytics
E-commerce
Client Services
Creative Services
Relevant Roles
Chief Marketing Officer
Digital Marketing Manager
Marketing Director
Social Media Manager
Content Marketing Manager
Performance Marketing Specialist
Brand Manager
Marketing Operations Manager
Client Services Director
Account Manager
Digital Strategy Director
Marketing Compliance Officer
Marketing Analytics Manager
E-commerce Manager
Chief Digital Officer
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