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Digital Marketing Agreement
"I need a Digital Marketing Agreement for my Saudi-based e-commerce startup engaging a marketing agency to manage our social media presence and digital advertising campaigns, with specific focus on data protection compliance and performance-based compensation structure."
1. Parties: Identification of the service provider (digital marketing agency) and the client, including full legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including technical digital marketing terminology
4. Scope of Services: Detailed description of digital marketing services to be provided, including specific platforms and channels
5. Service Provider Obligations: Specific responsibilities of the digital marketing agency, including deliverables, reporting, and performance standards
6. Client Obligations: Client's responsibilities, including provision of materials, approvals, and access to necessary accounts
7. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures
8. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaign assets
9. Data Protection and Privacy: Compliance with Saudi Arabian data protection laws and handling of personal information
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement and circumstances for termination
12. Governing Law and Jurisdiction: Application of Saudi Arabian law and dispute resolution procedures
1. Performance Metrics and KPIs: Specific metrics and performance indicators for measuring campaign success - include when the agreement involves performance-based compensation
2. Social Media Management: Specific terms for social media account management and content creation - include when social media services are part of the scope
3. Content Creation and Approval Process: Detailed process for content creation and client approval - include for content-heavy campaigns
4. Third-Party Platforms: Terms relating to use of third-party marketing platforms and tools - include when specific platforms are crucial to service delivery
5. Compliance with Islamic Principles: Specific provisions ensuring marketing content complies with Islamic law - include for campaigns targeting religious or conservative audiences
6. Agency-Client Communication: Communication protocols and reporting structures - include for complex projects requiring regular interaction
7. Crisis Management: Procedures for handling digital marketing crises or negative publicity - include for high-profile campaigns
8. Non-Compete and Non-Solicitation: Restrictions on competitive activities - include when protecting market position is crucial
1. Schedule A - Service Specifications: Detailed breakdown of digital marketing services, platforms, and deliverables
2. Schedule B - Fee Structure: Detailed pricing, payment terms, and any performance-based bonuses
3. Schedule C - Campaign Timeline: Project timeline, milestones, and delivery dates
4. Schedule D - Approved Platforms and Tools: List of approved marketing platforms, tools, and technologies
5. Schedule E - Reporting Templates: Templates and formats for regular performance reporting
6. Appendix 1 - Brand Guidelines: Client's branding requirements and guidelines
7. Appendix 2 - Compliance Checklist: Checklist ensuring compliance with Saudi regulations and platform policies
8. Appendix 3 - Key Personnel: List of key team members and their roles in service delivery
Authors
Retail
E-commerce
Technology
Financial Services
Healthcare
Education
Real Estate
Hospitality
Professional Services
Consumer Goods
Manufacturing
Media and Entertainment
Telecommunications
Marketing
Legal
Procurement
Digital
Compliance
Brand Management
Communications
Business Development
Operations
Finance
Creative Services
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Legal Counsel
Procurement Manager
Content Manager
Social Media Manager
Brand Manager
Marketing Operations Manager
Chief Digital Officer
Compliance Officer
Contract Manager
Agency Account Manager
Digital Strategy Director
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