1. Parties: Identification of the service provider (digital marketing agency) and the client, including full legal names, registration numbers, and registered addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and the purpose of engaging digital marketing services
3. Definitions: Detailed definitions of technical terms, marketing concepts, and key agreement terms used throughout the document
4. Scope of Services: Detailed description of digital marketing services to be provided, including specific channels, platforms, and activities
5. Service Provider Obligations: Key responsibilities and commitments of the digital marketing agency, including service standards and delivery timeframes
6. Client Obligations: Client's responsibilities, including provision of materials, approvals, and access to necessary accounts and information
7. Data Protection and Privacy: GDPR compliance measures, data processing terms, and privacy protection obligations
8. Intellectual Property Rights: Ownership and licensing of marketing materials, content, and campaign assets
9. Fees and Payment Terms: Service fees, payment schedule, expenses, and invoicing procedures
10. Term and Termination: Duration of the agreement, renewal terms, and termination rights
11. Confidentiality: Protection of confidential information and trade secrets
12. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria
13. Warranties and Representations: Standard warranties regarding service quality and compliance with laws
14. Limitation of Liability: Liability caps and exclusions in accordance with Austrian law
15. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
