CAN-SPAM Act: Federal law governing email marketing practices, requiring opt-out mechanisms, sender identification, and accurate header information
Federal Trade Commission Act: Primary federal law prohibiting deceptive or unfair advertising and marketing practices in commerce
Children's Online Privacy Protection Act (COPPA): Federal law protecting children's privacy online, requiring parental consent for collecting data from children under 13
Americans with Disabilities Act (ADA): Federal law requiring digital content and websites to be accessible to persons with disabilities
Digital Millennium Copyright Act (DMCA): Federal law addressing copyright protection in the digital age, including safe harbor provisions for online service providers
California Consumer Privacy Act (CCPA): State law providing California residents with rights regarding their personal data collection and use
California Privacy Rights Act (CPRA): Enhanced privacy law expanding CCPA requirements and establishing the California Privacy Protection Agency
FTC Guidelines for Endorsements: Federal guidelines requiring disclosure of material connections between advertisers and endorsers
FTC Guidelines for Native Advertising: Federal guidelines ensuring clear disclosure of paid or sponsored content in digital marketing
Copyright Act: Federal law protecting original works of authorship, including digital content and creative materials
State Contract Laws: State-specific regulations governing contract formation, enforcement, and interpretation
Platform-Specific Terms: Individual requirements and policies set by social media and advertising platforms for marketing activities
GDPR Compliance: EU privacy regulation that may apply to US companies marketing to European audiences
Truth in Advertising Regulations: Federal and state laws requiring advertising claims to be truthful and substantiated
Uniform Commercial Code: Standardized state laws governing commercial transactions, including digital goods and services
