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Digital Agency Agreement for the United States

Digital Agency Agreement Template for United States

A Digital Agency Agreement is a comprehensive legal document governed by U.S. law that establishes the terms and conditions between a digital agency and its client. The agreement covers scope of services, deliverables, intellectual property rights, payment terms, and performance metrics. It includes provisions for data protection, confidentiality, and compliance with digital marketing regulations while adhering to federal and state-specific requirements.

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Digital Agency Agreement

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What is a Digital Agency Agreement?

The Digital Agency Agreement serves as the primary contract governing the relationship between digital service providers and their clients in the United States. This document is essential when engaging professional digital services, whether for website development, digital marketing, or online brand management. It outlines key aspects including service scope, deliverables, timelines, payment terms, and intellectual property rights while ensuring compliance with U.S. digital marketing regulations and data protection laws.

What sections should be included in a Digital Agency Agreement?

1. Parties: Identification of the digital agency and the client, including full legal names and addresses

2. Background: Context of the agreement and brief description of the parties' intentions

3. Definitions: Key terms used throughout the agreement including Digital Services, Deliverables, Intellectual Property, etc.

4. Scope of Services: Detailed description of digital services to be provided

5. Term and Termination: Duration of agreement and conditions for termination

6. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures

7. Intellectual Property Rights: Ownership and licensing of created content and materials

8. Confidentiality: Protection of sensitive information shared between parties

What sections are optional to include in a Digital Agency Agreement?

1. Service Level Agreement: Specific performance metrics and standards for larger projects requiring specific performance guarantees

2. Data Protection: Specific provisions for handling personal data when dealing with personal information or operating under strict privacy laws

3. Non-Solicitation: Provisions preventing hiring of each other's employees to protect against staff poaching

4. Change Control: Process for handling changes to scope or deliverables in complex projects likely to require modifications

What schedules should be included in a Digital Agency Agreement?

1. Schedule of Services: Detailed breakdown of specific services to be provided

2. Rate Card: Detailed pricing for different services and personnel

3. Project Timeline: Detailed project milestones and delivery dates

4. Technical Requirements: Specific technical specifications and requirements

5. Service Level Metrics: Detailed performance indicators and measurement criteria

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

United States

Document Type

Agency Agreement

Cost

Free to use
Clauses



































Industries

DMCA: Digital Millennium Copyright Act - Addresses copyright protection for digital content and establishes safe harbor provisions for online service providers

FTC Guidelines: Federal Trade Commission Guidelines for Digital Advertising - Regulates truth in advertising, disclosure requirements, and fair business practices in digital marketing

CAN-SPAM Act: Regulates commercial email practices, setting requirements for commercial messages and giving recipients the right to stop receiving them

ADA: Americans with Disabilities Act - Requires digital content and services to be accessible to people with disabilities

COPPA: Children's Online Privacy Protection Act - Regulates the collection and use of personal information from children under 13 years of age

CCPA/CPRA: California Consumer Privacy Act and California Privacy Rights Act - Comprehensive privacy laws affecting businesses handling California residents' personal information

Copyright Act: Federal law protecting original works of authorship, including digital content, software, and creative works

Lanham Act: Federal trademark law protecting brands and preventing unfair competition in digital marketing and advertising

E-SIGN Act: Electronic Signatures in Global and National Commerce Act - Provides legal recognition for electronic signatures and records in commercial transactions

UETA: Uniform Electronic Transactions Act - State-level law governing electronic signatures and records in business transactions

Truth in Advertising: Federal and state regulations requiring advertising to be truthful and not misleading, including digital marketing communications

UCC: Uniform Commercial Code - Governs commercial transactions, including digital commerce aspects where applicable

FLSA: Fair Labor Standards Act - Federal law establishing wage, hour, and employment standards that may affect agency-client relationships

HIPAA: Health Insurance Portability and Accountability Act - Protects medical information privacy, relevant if handling healthcare-related digital marketing

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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