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Endorsement Agreement

Endorsement Agreement Template for Belgium

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Key Requirements PROMPT example:

Endorsement Agreement

"I need an Endorsement Agreement for a professional Belgian soccer player to promote our sports equipment brand across Benelux countries and France, including social media endorsements and in-person appearances, starting March 2025."

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Document background
The Endorsement Agreement is a crucial document used when a company seeks to formally engage a celebrity, influencer, or athlete to promote their products or services in Belgium and potentially internationally. This agreement, governed by Belgian law, comprehensively addresses all aspects of the endorsement relationship, including detailed service specifications, compensation structures, content approval processes, and compliance with Belgian advertising regulations. It is particularly important in today's digital age where endorsements span multiple platforms and require careful regulation of intellectual property rights and brand representation. The document incorporates specific provisions to protect both the brand's interests and the endorser's rights while ensuring compliance with Belgian commercial law, consumer protection regulations, and advertising standards.
Suggested Sections

1. Parties: Identification of the endorser (celebrity/influencer/athlete) and the company seeking endorsement

2. Background: Context of the agreement and brief description of the parties' business/profile

3. Definitions: Key terms used throughout the agreement including 'Products', 'Territory', 'Endorsement Services', 'Brand Guidelines'

4. Scope of Endorsement: Detailed description of endorsement services and approved activities

5. Term and Termination: Duration of the agreement and conditions for early termination

6. Endorser's Obligations: Key responsibilities including appearances, social media posts, exclusivity requirements

7. Company's Obligations: Company's commitments including payment, product provision, support

8. Compensation: Payment terms, including base fees, royalties, and performance bonuses

9. Intellectual Property Rights: Usage rights for endorser's name, image, and likeness

10. Approval Rights: Process for approving endorsement content and materials

11. Representations and Warranties: Standard assurances from both parties

12. Confidentiality: Protection of confidential information

13. Governing Law and Jurisdiction: Confirmation of Belgian law application and dispute resolution

Optional Sections

1. Morality Clause: Right to terminate if endorser's conduct could damage brand reputation

2. Social Media Guidelines: Specific rules for social media posts and engagement

3. Exclusivity Provisions: Restrictions on endorsing competing products/services

4. International Usage: Terms for endorsement activities outside Belgium

5. Crisis Management: Procedures for handling public relations issues

6. Performance Metrics: Specific KPIs and measurement criteria for endorsement success

7. Insurance Requirements: Specific insurance coverage required for high-risk endorsement activities

8. Third-Party Rights: Provisions regarding involvement of endorser's agents or managers

Suggested Schedules

1. Schedule 1 - Compensation Details: Detailed breakdown of all payments, bonuses, and royalties

2. Schedule 2 - Approved Products/Services: List of specific products/services covered by the endorsement

3. Schedule 3 - Endorsement Activities: Detailed calendar of required appearances, posts, and activities

4. Schedule 4 - Brand Guidelines: Company's branding requirements and usage guidelines

5. Schedule 5 - Approval Process: Detailed procedures and timelines for content approval

6. Appendix A - Social Media Requirements: Specific requirements for social media posts including frequency, style, and hashtags

7. Appendix B - Territory Restrictions: Detailed breakdown of geographical restrictions or requirements

8. Appendix C - Competing Brands: List of competitors or prohibited brand associations

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions














































Clauses









































Relevant Industries

Sports & Athletics

Entertainment & Media

Consumer Goods

Fashion & Apparel

Beauty & Cosmetics

Food & Beverage

Technology & Electronics

Luxury Goods

Automotive

Financial Services

Telecommunications

Health & Wellness

Gaming & eSports

Retail

Relevant Teams

Legal

Marketing

Brand Management

Public Relations

Social Media

Digital Marketing

Compliance

Commercial

Business Development

Partnerships

Contract Management

Relevant Roles

Legal Counsel

Brand Manager

Marketing Director

Social Media Manager

PR Manager

Talent Acquisition Manager

Business Development Manager

Commercial Director

Digital Marketing Manager

Compliance Officer

Contract Manager

Celebrity Relations Manager

Influencer Marketing Specialist

Chief Marketing Officer

Head of Partnerships

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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