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The Endorsement Agreement is a crucial commercial contract used when a company wishes to associate its products or services with a celebrity, influencer, or public figure in Pakistan. This document is essential for protecting both parties' interests while ensuring compliance with Pakistani legal requirements, including contract law, intellectual property rights, and media regulations. The agreement typically includes detailed provisions about the scope of endorsement, usage rights, compensation, exclusivity, and approval processes. It must particularly account for local cultural and religious sensitivities, as well as specific requirements under the Pakistan Electronic Media Regulatory Authority Ordinance and other relevant legislation. The document becomes especially important given the growing influence of celebrity endorsements in Pakistani marketing and the need to clearly define rights and obligations in such commercial relationships.

1. Parties: Identification of the contracting parties - the endorser (celebrity/influencer) and the company seeking endorsement

2. Background: Context of the agreement, brief description of the company, products/services, and endorser's reputation/status

3. Definitions: Key terms used throughout the agreement including Products, Territory, Term, Endorsement Materials, etc.

4. Appointment and Grant of Rights: Scope of endorsement rights granted and appointment of endorser

5. Term and Territory: Duration of the agreement and geographical scope of the endorsement

6. Endorsement Services: Specific services to be provided by the endorser, including appearances, social media posts, photoshoots, etc.

7. Approval Rights: Process for approval of endorsement materials and usage of endorser's name/image

8. Compensation: Payment terms, including base fees, royalties, and performance bonuses

9. Exclusivity: Restrictions on endorser's ability to promote competing products/services

10. Representations and Warranties: Standard warranties from both parties, including endorser's right to enter agreement and company's product quality

11. Moral Rights and Religious Compliance: Specific provisions ensuring compliance with Pakistani cultural and religious values

12. Termination: Circumstances under which either party may terminate the agreement

13. Consequences of Termination: Rights and obligations of parties post-termination

14. Confidentiality: Protection of confidential information exchanged during the relationship

15. Governing Law and Dispute Resolution: Choice of Pakistani law and dispute resolution mechanism