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Endorsement Agreement
"I need an Endorsement Agreement under Indonesian law for a celebrity athlete to promote our sports equipment brand across Southeast Asia, including specific provisions for social media posts and public appearances, with the agreement starting January 2025."
1. Parties: Identification of the parties entering into the agreement, including the brand owner/company and the endorser
2. Background: Context of the agreement and brief description of the parties' intention to enter into an endorsement relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of endorsement services, including specific deliverables, platforms, and promotional activities
5. Term and Territory: Duration of the agreement and geographical scope of the endorsement
6. Compensation: Payment terms, including fees, royalties, and payment schedule
7. Approval Rights: Process for approving endorsement content and usage of endorser's image/likeness
8. Exclusivity: Restrictions on endorser's ability to promote competing products/services
9. Intellectual Property Rights: Ownership and usage rights of content, trademarks, and other IP
10. Compliance Requirements: Obligations to comply with laws, regulations, and ethical guidelines
11. Representations and Warranties: Parties' assertions about their capacity and authority to enter agreement
12. Termination: Conditions and process for ending the agreement
13. Confidentiality: Protection of confidential information shared during the engagement
14. Dispute Resolution: Process for resolving disputes under Indonesian law
15. General Provisions: Standard contractual provisions including notices, amendments, and governing law
1. Morality Clause: Specific behavioral requirements and consequences for misconduct, typically used for high-profile endorsers
2. Social Media Guidelines: Detailed rules for social media posts and engagement, necessary for digital influencer agreements
3. Performance Metrics: Specific KPIs and measurement criteria, used when compensation is tied to performance
4. Product Placement: Rules for integrating products into endorser's content or appearances
5. Travel and Expenses: Terms for reimbursement of travel and other expenses, needed for agreements requiring travel
6. Insurance Requirements: Specific insurance coverage requirements, typically for high-value or high-risk endorsements
7. Force Majeure: Provisions for unforeseen circumstances preventing performance
8. Right of First Refusal: Option for brand to match competing offers after agreement expiration
1. Schedule A - Compensation Details: Detailed breakdown of fees, payment schedule, and any performance-based bonuses
2. Schedule B - Service Specifications: Detailed requirements for endorsement activities, including number and type of posts/appearances
3. Schedule C - Brand Guidelines: Specific requirements for brand representation and usage
4. Schedule D - Approved Products/Services: List of specific products or services covered by the endorsement
5. Schedule E - Content Calendar: Timeline and scheduling of endorsement activities and deliverables
6. Appendix 1 - Approved Social Media Platforms: List of platforms where endorser is authorized to post content
7. Appendix 2 - Compliance Checklist: Specific regulatory requirements and guidelines that must be followed
8. Appendix 3 - Approval Process Workflow: Detailed steps for content approval and revision process
Authors
Consumer Goods
Fashion and Apparel
Beauty and Cosmetics
Food and Beverage
Technology
Entertainment
Sports
Healthcare and Wellness
Financial Services
Automotive
Telecommunications
Travel and Hospitality
E-commerce
Education
Gaming
Legal
Marketing
Brand Management
Public Relations
Digital Marketing
Compliance
Social Media
Business Development
Talent Management
Contract Administration
Chief Marketing Officer
Marketing Director
Brand Manager
Legal Counsel
Compliance Officer
Talent Manager
Social Media Manager
Public Relations Manager
Digital Marketing Manager
Contracts Manager
Business Development Manager
Celebrity Relations Manager
Influencer Marketing Specialist
Marketing Compliance Officer
Brand Partnership Manager
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