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1. Parties: Identification of the parties entering into the agreement - the brand owner and the endorser
2. Background: Context of the agreement and brief description of the parties' business/profile
3. Definitions: Key terms used throughout the agreement
4. Grant of Rights: Specific rights granted by the endorser to the brand, including use of name, image, and likeness
5. Term and Territory: Duration of the agreement and geographical scope of the endorsement
6. Endorser's Obligations: Specific duties, appearances, posts, and commitments required from the endorser
7. Brand Owner's Obligations: Company's commitments, including payment and provision of products/services
8. Approval Rights: Process for approving promotional materials and endorser content
9. Intellectual Property: Protection and usage of trademarks, copyrights, and other IP
10. Compensation: Payment terms, including base fees, royalties, and performance bonuses
11. Exclusivity: Restrictions on endorsing competing brands or products
12. Representations and Warranties: Legal promises made by both parties
13. Termination: Conditions and process for ending the agreement
14. Morality and Compliance: Behavioral standards and compliance with laws and regulations
15. Confidentiality: Protection of sensitive information
16. Governing Law and Jurisdiction: Application of Nigerian law and dispute resolution process
1. Social Media Requirements: Detailed social media obligations and restrictions, used when endorsement includes digital platforms
2. International Usage: Additional terms for international promotional activities, required for global endorsements
3. Crisis Management: Procedures for handling public relations issues, important for high-profile endorsers
4. Personal Appearance Schedule: Details of required physical appearances, needed for events-based endorsements
5. Content Creation Obligations: Specific requirements for creating promotional content, used for influencer-style endorsements
6. Merchandise Rights: Terms for merchandise featuring endorser, needed if physical products are part of deal
7. Anti-Corruption Compliance: Additional compliance terms for international deals or government-related endorsements
8. Insurance Requirements: Specific insurance obligations, important for high-value or high-risk endorsements
1. Schedule 1: Compensation Details: Detailed breakdown of all payments, bonuses, and royalties
2. Schedule 2: Approved Products/Services: List of specific products or services covered by the endorsement
3. Schedule 3: Approval Process: Detailed procedures for content approval and turnaround times
4. Schedule 4: Performance Requirements: Specific metrics and KPIs for the endorsement
5. Schedule 5: Brand Guidelines: Specific requirements for brand usage and positioning
6. Schedule 6: Content Calendar: Timeline and specifications for required content or appearances
7. Appendix A: Prohibited Activities: List of restricted activities and competing brands
8. Appendix B: Required Disclosures: Standard disclosures required by Nigerian law for endorsements
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