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1. Parties: Identification of the endorser and the company/brand owner
2. Background: Context of the agreement and brief description of the parties' business/profile
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Endorsement: Detailed description of endorsement services and promotional activities
5. Grant of Rights: Rights granted by endorser to use their name, image, and likeness
6. Term and Territory: Duration of the agreement and geographical scope of the endorsement
7. Compensation: Payment terms, including base fees, royalties, and performance bonuses
8. Obligations of the Endorser: Specific duties, appearances, social media posts, and promotional requirements
9. Obligations of the Company: Company's responsibilities including payment, product provision, and support
10. Approval Rights: Process for approving promotional materials and endorser content
11. Exclusivity: Restrictions on endorsing competing products or services
12. Intellectual Property: Protection and usage of trademarks, copyrights, and other IP
13. Representations and Warranties: Mutual assurances regarding authority, conflicts, and capabilities
14. Termination: Conditions and process for ending the agreement
15. Confidentiality: Protection of confidential information and trade secrets
16. Governing Law and Jurisdiction: Application of German law and jurisdiction for disputes
1. Morality Clause: Provisions for termination due to endorser misconduct or reputation damage
2. Social Media Guidelines: Specific rules and requirements for social media posts and engagement
3. Performance Metrics: Specific KPIs and measurement criteria for performance-based compensation
4. Insurance Requirements: Specific insurance coverage requirements for high-risk endorsement activities
5. Content Creation: Terms for creation and ownership of content produced by the endorser
6. Third-Party Rights: Handling of third-party intellectual property or participation
7. International Usage: Specific provisions for international marketing and promotion
8. Force Majeure: Provisions for unforeseeable circumstances preventing performance
1. Schedule A - Compensation Details: Detailed breakdown of all payment terms, bonuses, and royalties
2. Schedule B - Approved Products/Services: List of specific products or services covered by the endorsement
3. Schedule C - Promotional Activities: Detailed calendar and specifications of required promotional activities
4. Schedule D - Brand Guidelines: Company's branding requirements and usage guidelines
5. Schedule E - Approval Process: Detailed procedures for content approval and timelines
6. Schedule F - Social Media Requirements: Specific requirements for social media posts and engagement
7. Appendix 1 - Image Rights: Specific images and likeness elements approved for use
8. Appendix 2 - Template Releases: Standard release forms for various promotional activities
Consumer Goods
Fashion and Apparel
Sports and Athletics
Entertainment
Technology
Beauty and Cosmetics
Food and Beverage
Automotive
Luxury Goods
Healthcare and Wellness
Gaming
Financial Services
Telecommunications
Retail
Legal
Marketing
Brand Management
Public Relations
Social Media
Compliance
Business Development
Digital Marketing
Talent Relations
Contract Administration
Legal Counsel
Brand Manager
Marketing Director
Talent Relations Manager
Compliance Officer
Social Media Manager
Public Relations Director
Chief Marketing Officer
Business Development Manager
Contract Administrator
Celebrity Manager
Sponsorship Manager
Digital Marketing Manager
Influencer Relations Manager
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