The Digital Marketing Agreement is essential for businesses engaging in digital marketing activities in Denmark. It should be used when establishing a formal relationship between a digital marketing service provider and a client, whether for comprehensive marketing campaigns or specific digital services. The agreement incorporates crucial elements required under Danish law, including GDPR compliance, marketing practices regulations, and e-commerce requirements. It covers key aspects such as service scope, performance metrics, data protection, intellectual property rights, and payment terms. This document is particularly important given Denmark's strict digital privacy laws and consumer protection regulations, making it suitable for both B2B and B2C contexts while ensuring compliance with Danish legal standards.
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Key Requirements PROMPT example:
Digital Marketing Agreement
1. Parties: Identification of the service provider and client, including full legal names, registration numbers, and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Service Provider Obligations: Key responsibilities and commitments of the marketing agency
6. Client Obligations: Client's responsibilities, including provision of materials and approvals
7. Data Protection and Privacy: GDPR compliance measures and data processing terms
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing details
10. Term and Termination: Duration of agreement and termination provisions
11. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria
12. Confidentiality: Protection of confidential information and trade secrets
13. General Terms: Standard legal provisions including governing law, disputes, and notices
1. Social Media Management: Specific terms for social media platform management, used when services include social media
2. Content Creation: Terms regarding content creation and approval processes, included when content creation is part of services
3. SEO Services: Specific terms for search engine optimization services, if included in scope
4. Paid Advertising: Terms for managing paid advertising campaigns and budgets, if applicable
5. Influencer Marketing: Terms for influencer collaboration and management, if part of services
6. International Marketing: Additional terms for cross-border marketing activities, if applicable
7. Crisis Management: Procedures for handling PR crises or reputation management issues
8. Service Level Agreement: Detailed service levels and response times, if specific performance standards are required
1. Schedule 1 - Service Specifications: Detailed breakdown of digital marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure, rates, and payment terms
3. Schedule 3 - Key Performance Indicators: Specific metrics and targets for measuring marketing performance
4. Schedule 4 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures
5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines
6. Schedule 6 - Approved Platforms and Tools: List of authorized marketing platforms and tools to be used
7. Schedule 7 - Campaign Calendar: Planned marketing activities and timeline
8. Appendix A - Contact Information: Key contacts and escalation procedures for both parties
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