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The Digital Marketing Contract serves as a legally binding agreement between a digital marketing service provider and a client organization in Indonesia. This document is essential when engaging professional digital marketing services, ensuring compliance with Indonesian regulations including the ITE Law, Personal Data Protection Law, and relevant digital business regulations. It should be used when establishing a new digital marketing relationship or formalizing existing arrangements, covering areas such as social media management, content creation, digital advertising, and performance analytics. The contract incorporates Indonesian legal requirements for electronic transactions, data protection, and digital business operations, while providing clear guidelines for service delivery, performance measurement, and dispute resolution. It's particularly important given Indonesia's growing digital economy and the increasing need for formalized digital marketing arrangements that protect both service providers and clients.

1. Parties: Identification of the service provider (digital marketing agency) and the client, including their legal details and registered addresses

2. Background: Context of the agreement and brief description of the parties' intentions and business relationship

3. Definitions: Detailed definitions of key terms used throughout the contract, including technical digital marketing terminology

4. Scope of Services: Comprehensive description of digital marketing services to be provided, including specific platforms, channels, and activities

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Service Provider Obligations: Detailed responsibilities of the digital marketing agency, including deliverables, timelines, and quality standards

7. Client Obligations: Client's responsibilities, including provision of materials, approvals, and access to necessary accounts

8. Data Protection and Privacy: Compliance with Indonesian data protection laws, including handling of personal data and privacy measures

9. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaigns

10. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms

11. Performance Metrics and Reporting: KPIs, reporting requirements, and performance measurement criteria

12. Confidentiality: Protection of confidential information and trade secrets

13. Compliance with Laws: Compliance with Indonesian digital marketing and electronic transaction regulations

14. Limitation of Liability: Scope of liability and indemnification provisions

15. General Provisions: Standard legal provisions including notices, amendments, and governing law