Document background
The Master Reseller Agreement is essential for businesses seeking to establish formal distribution channels in Belgium and potentially other territories. This agreement type is particularly relevant when a supplier wishes to expand their market reach through authorized resellers while maintaining control over how their products or services are sold and marketed. The document, governed by Belgian law, needs to carefully balance commercial flexibility with legal compliance, particularly regarding Belgian distribution laws, EU competition rules, and data protection requirements. A Master Reseller Agreement typically includes detailed provisions on exclusivity, territory rights, minimum purchase requirements, performance standards, and brand usage guidelines. It's commonly used in situations where the supplier wants to establish a standardized framework for multiple reseller relationships while ensuring compliance with Belgian commercial law requirements.
